Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes the role of a media relations campaign in marketing a book. She also explains what to include in a publicity campaign. Whether you plan to hire out your book's PR work or do it yourself, you'll want to listen to this interview.
Marketing and public relations professional, Hannah Shaner, discusses the importance of patience when approaching a publicity campaign for your book.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.
Amazon bestselling Author JJ Flizanes describes how you can create publicity opportunities for your book and how you have a choice to work with a PR agency or to do it yourself.
Join Jessica Barrett, Events Manager at Author Solutions, to learn about the value of hosting a book event and offers details such as factoring in your genre, non-traditional audiences, and creative locations and events.
Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign.