Marika Flatt, founder of PR By The Book, discusses book publicity and the route to gaining exposure.
Marika Flatt, owner of book publicity firm PR By The Book, discusses the main components of a publicity campaign for books, breaking it down by fiction and nonfiction. All authors have increasing responsibility for marketing and PR these days. Regardless of how much you do yourself or hire out, it's good to know the core elements. You'll find them in this interview.
Are you using social media to market your book? Author and social media expert Jeff Molander says now is a good time to stop and evaluate the time you are investing in social media and the outcomes it is producing. He encourages you to hold all the answers up to his 3 recommended uses of social media.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
Kathleen Schmidt , publicist at www.kmspr.com, discusses the new social media platform, Medium, as well as other social media platforms that may be valuable to authors.
There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media presence. She also recommends getting a paid review from a reputable company, especially for self-published authors. It is difficult for indie and self-published authors to have their books reviewed prior to publishing, so getting a positive paid review can help give credibility with both the media and the audience.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, talks about how much time he spends on social media each day, which tools he uses to be more efficient, and what he recommends as the starting point for building a platform. Mr. Hyatt also shares his thoughts on how building a social media platform can lead to other promotional opportunities.
Stop wasting time engaging customers on Facebook, LinkedIn, blogs, and Pinterest. 2013 is your year to discover how to earn SALES from fans and followers. Authors, coaches and business experts CAN use social media to drive sales of books and information products by following a system. Renowned social selling expert (and self-published author), Jeff Molander, reveals the 3 success principles that are creating wealth for him, his readers/students and other successful self-published authors. You cannot afford to miss this chance to finally make social media sell your books and info products!
Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes which social media platforms are great for authors because of the ease of incorporating your brand elements. She also explains why this is so important when connecting with your audience.