Business author Terry Doerscher shares the contents of his detailed marketing plan and recommends that every author consider the development of a marketing plan as an essential part of the authoring process. He also discusses the time and effort involved in successfully marketing a book and gives detailed examples of how he approached marketing his book.
Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He discusses how to leverage your existing content (your book, blog, etc.) and YouTube to create content that sells your products. If you have a product to sell (you do! your book, speaking, consulting...) you will want to listen to this interview.