Social media is an equalizer for all authors who can now skip some of the media "gatekeepers". Public Relations expert Kevin Gray offers tips on how authors can harness the power of social media to support their success.
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the trend he sees among authors, who are now getting a feel for how to best leverage social media. Listen in as he describes the most valuable way to use social media.
Marketing and public relations professional, Hannah Shaner, talks about the best approach to jumping into social media to spread the word about your book.
Are you using social media to market your book? Author and social media expert Jeff Molander says now is a good time to stop and evaluate the time you are investing in social media and the outcomes it is producing. He encourages you to hold all the answers up to his 3 recommended uses of social media.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes which social media platforms are great for authors because of the ease of incorporating your brand elements. She also explains why this is so important when connecting with your audience.
Sherry Beck Paprocki, author of The Complete Idiot's Guide to Branding Yourself, talks about the impact of social media on the way people think and how we consume information as a result. In this interview Sherry offers an example of how social media allowed the spread of medically sensitive information for a 19 year old patient. As authors we must think about how social media impacts our efforts to communicate. What will people say about you, share about their experiences with you and your books? How will they share it, how quickly can it spread?