Sam Slaughter, VP of Content, Contently.Com, talks about what you can do to break into the content marketing industry.
Sam Slaughter, VP of Content, Contently.Com, discusses how to write for your marketing.
Mary Ellen Slayter, Founder of Reputation Capital Media, explains content marketing, something most all authors can do.
Mary Ellen Slayter, Founder of Reputation Capital Media, explains how an author can develop a strategic approach to content marketing.
Mary Ellen Slayter, Founder of Reputation Capital Media, explains the approach for beginning a content marketing strategy.
Mary Ellen Slayter, Founder of Reputation Capital Media, gives some examples of outlets that might be a good fit for content marketing.
Author and keynote speaker Patrick Schwerdtfeger tells us that it IS possible to give away free content without sacrificing sales of other products. He shares a great example of how he gave away significant amounts of content from his book without costing him a book sale. He also tells us why it matters to give away content and how an author benefits from this activity. Don't miss this amazing interview - it will change the way you think about your content.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, tells authors about the importance of content and platform when building a plan for success. He talks about the right attitude toward marketing your book (your content), and tells you why the platform is as important as your book. He offers great perspectives on what publishers and authors each bring to the table.
Author and speaker Patrick Schwerdtfeger is a marketing whiz! Listen in as he talks about how the nature of marketing has changed in today's environment. He describes push and pull marketing strategies, which one works, and how to succeed with it. He discusses how to leverage your existing content (your book, blog, etc.) and YouTube to create content that sells your products. If you have a product to sell (you do! your book, speaking, consulting...) you will want to listen to this interview.