Founder of www.buildbookbuzz.com, Sandra Beckwith, shares the common mistakes she sees with authors doing book promotion. Are you doing it wrong?
In this video marketing manager Shelley Rogers Landes shares her expertise about 4 key components of any good book marketing effort.
Using social media to build your platform and market your book can prove to be very effective. Author Madeline Sharples shares how she has greatly increased her connections with both individuals and organizations using a variety of social media channels, including a personal blog. Developing and maintaining relationships is critical in creating awareness for your book, generating future opportunities, and ultimately, furthering your career as an author.
Ever thought of public speaking as part of your author platform? Publicist Marika Flatt explains what role media outreach and speaking engagements can play in your pr campaign.
Lead social media strategist, Susan Savkov, shares some tips on how to step into social media with the best platforms and approaches for success.
This class part of a ten class series designed to support your book marketing efforts. Each session is valuable on its own, but we recommend that you view all 10 sessions to get the most comprehensive experience. Note that this recorded webinar for class 1 is broken into two parts. Be sure to complete part 1 before completing this part 2.
In this session author Joel Scott shares:
• When to start your marketing plan
• How to build a fan base as you write
• How to develop a plan that reaches your audience
• Thoughts on deciding how much money you want to make
• Tips on determining the optimal retail price for your book
• How to estimate % of wholesale vs. % retail sales
• How to calculate your net profits
• How to estimate the size of a market
• How to check Amazon rankings and Facebook for similar works
• How to find interest groups
• The need to check for “reasonableness”
CEO of Bohlsen Group, Vicki Bohlsen, talks about planning your platform by asking the key questions: who, what, when, where and why.
Going on a book tour is a great way to increase your recognition and the number of your fans. When you speak to various groups, readers who may not yet have picked up your novel might develop an interest in it. When planning a tour, you have the choice of dozens of outlets that will be useful in publicizing your novel.
A business plan is not at the top of the list for every writer, but it’s a great way to help you define and reach your goals for the book. If you are writing for commercial success, you’ll want to treat your book like any other business, and any good business has a plan. In this article you'll find a simple list of things you should include in your book’s business plan.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, tells authors about the importance of content and platform when building a plan for success. He talks about the right attitude toward marketing your book (your content), and tells you why the platform is as important as your book. He offers great perspectives on what publishers and authors each bring to the table.