Marika Flatt, owner of book publicity firm PR By The Book, discusses the main components of a publicity campaign for books, breaking it down by fiction and nonfiction. All authors have increasing responsibility for marketing and PR these days. Regardless of how much you do yourself or hire out, it's good to know the core elements. You'll find them in this interview.
In today’s celebrity-focused, headline-oriented culture, it can be challenging for an author to get noticed. So how do you go about creating your own publicity, driving awareness of you and your books? Try these techniques….
Advertising and public relations aren't the same thing. If you are just getting into handling your own marketing efforts, check out this podcast to learn the difference, as explained by Lynda O'Connor of O'Connor Communications. Lynda covers the credibility, cost, and control involved in each of the two techniques.
Marika Flatt, owner of book publicity firm PR By The Book, talks about how to get the media's attention when pitching a publicity idea. Find out how the use of press releases has changed, what makes a good pitch, and why relationships matter.
Author Sarah Howery Hart discusses the concept of "creating news" to garner publicity and gives examples on how to do this for a fiction book.
Lindsay Gordon, Director of Publicity for Gotham Books and Avery, discusses multi-platform publicity and how that can help your book sales.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes how to approach the media outlets when trying to generate publicity for your book. She also explains why you should have a platform in place (and how to get started) before approaching the media.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.
Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, Stephanie Barko helps you define your audience and coax your book’s platform to the surface.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
To get booked for a radio interview or podcast, you need to know how to pitch. Stephanie Barko will present four critical elements that can help you land a spot as an audio guest. After the webinar, use your newly acquired confidence to develop an email template and start pitching.
Do you have an elevator pitch for your book? If you don't know what it is or why you need one, check out this set of interviews from new authors at a conference who have been learning about the value of the elevator pitch. In this interview reel you'll hear from authors Anastasia Farace, Dennis Middlemist, S.C. Cobb, David Brown, Raj Williams, Stephen J Bauer, Trisha Ventker, and Heidi Williams.