Philippa Burgess of Creative Convergence, Inc. talks about trends that have changed the rules for content creators, including authors. It's an exciting time because it's easier to tell your story, but it's also a new time for studios and publishers. As they consolidate and adapt to the evolving industry, it becomes more difficult for authors to enter that traditional world.
Jay Ehret, founder of The Marketing Spot, reminds us that following the trends is tempting, but we should be leery of investing too much of our brand in the "it" tool because what's hot today could be gone tomorrow. He offers an alternative approach to putting all your eggs in the hot social baskets. It's an interesting perspective and in interview you won't want to miss.
For an author, especially a new one, the need to expand his fan base and attract new readers is a never-ending process. In the new digital market, where hundreds of millions of consumers are accessing information around the clock, one of the most popular trends is the increase in mobile access. Part of mobile access is accomplished through what are called “apps” or “web applications.”