Successful indie author CS Marks shares her thougths on how to market your book using forums and blogs.
Author Carolyn Howard-Johnson discusses cost-effective ways to promote your book.
Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog tour themselves, author Carolyn Howard-Johnson recommends spending some of your promotional budget on hiring someone, such as a publicist, to assist. To execute a successful book blog tour, authors need to plan well in advance and have a website already established and in place to support and promote the tour.
Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes what makes for effective visual elements when developing a brand. Allison reminds us to keep it simple and explains why that works so well.
Author Steve Harper discusses his motivations for writing The Ripple Effect, explaining the importance of building relationships.
First and foremost, book trailers are not movie trailers, which can impact creative decisions when developing a book trailer. While book trailers can be an effective advertising tool, it's important to understand the audience. As screenwriter, Brian Dillon, advises, authors should avoid being too specific with dialogue or characters and focus on capturing the tone and heart of the story. The book trailer should convey the plot, but without giving too much away. He recommends that authors also avoid picking out specific scenes to show in a book trailer, as this may be misleading to the audience since readers tend to formulate their own ideas about characters and scenes.
Join Jessica Barrett for a look at effectively marketing your book by setting goals, allocating your resources, and creating a plan while considering key marketing segments such as traditional media and digital branding.