Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. While creating publicity for your book can feel like an impossible task, it is possible to find success on your own. In this webinar author Missy Balusek and marketing professional, Jay Ehret, share the strategies they used to create a successful publicity campaign from the ground up, without a professional publicist. You'll be inspired and will walk away with tactics you can use to generate your own publicity.
Marika Flatt, owner of book publicity firm PR By The Book, discusses the main components of a publicity campaign for books, breaking it down by fiction and nonfiction. All authors have increasing responsibility for marketing and PR these days. Regardless of how much you do yourself or hire out, it's good to know the core elements. You'll find them in this interview.
Author Sarah Howery Hart discusses the concept of "creating news" to garner publicity and how to stand out in crowded inboxes.
Lindsay Gordon, Director of Publicity for Gotham Books and Avery, discusses multi-platform publicity and how that can help your book sales.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes how to approach the media outlets when trying to generate publicity for your book. She also explains why you should have a platform in place (and how to get started) before approaching the media.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.
Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, Stephanie Barko helps you define your audience and coax your book’s platform to the surface.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
Author Daylle Deanna Schwartz describes how she goes about building her brand and how having a willingness to say "yes" to opportunities will open other doors, leading to a stronger brand and platform. Daylle also shares techniques such as title selection, and how she got on television and radio shows.
In this session author Joel Scott will describe how you can set up and benefit from public appearances in an effort to market your book and yourself. He offers great suggestions about where to make those appearances.
In this webinar author Missy Balusek and marketing professional Jay Ehret share the strategies they used to create a successful publicity campaign from the ground up.