Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes how to approach the media outlets when trying to generate publicity for your book. She also explains why you should have a platform in place (and how to get started) before approaching the media.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby discusses how to decide which of the many, many media outlets you should target when seeking publicity for your book. She also offers a great example of the difference in pitching fiction or nonfiction books to these media outlets.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes the role of a media relations campaign in marketing a book. She also explains what to include in a publicity campaign. Whether you plan to hire out your book's PR work or do it yourself, you'll want to listen to this interview.
Jared and Julia Drake, of Julia Drake Public Relations, talk about maximizing your media coverage by being aware of lead times for publications and knowing how to garner book reviews.
There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media presence. She also recommends getting a paid review from a reputable company, especially for self-published authors. It is difficult for indie and self-published authors to have their books reviewed prior to publishing, so getting a positive paid review can help give credibility with both the media and the audience.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.
Social media is an equalizer for all authors who can now skip some of the media "gatekeepers". Public Relations expert Kevin Gray offers tips on how authors can harness the power of social media to support their success.
Marika Flatt, owner of book publicity firm PR By The Book, talks about how to get the media's attention when pitching a publicity idea. Find out how the use of press releases has changed, what makes a good pitch, and why relationships matter.