Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign.
Public Relations manager, Kevin Gray, shares his thoughts on how to create a winning publicity campaign by planning for it, clearly identifying your audience, and knowing which marketing channels to leverage.
Kathleen Schmidt , publicist at www.kmspr.com, discusses the new social media platform, Medium, as well as other social media platforms that may be valuable to authors.
Brian Dunlap, President of Design Social Media, discusses what social media platforms he feels work best for an author's marketing success.
Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, talks about how to pick your social media platforms.
Suzette Conway, former director of the Author Learning Center, discusses the best social media platforms for authors.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, talks about how much time he spends on social media each day, which tools he uses to be more efficient, and what he recommends as the starting point for building a platform. Mr. Hyatt also shares his thoughts on how building a social media platform can lead to other promotional opportunities.
Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes which social media platforms are great for authors because of the ease of incorporating your brand elements. She also explains why this is so important when connecting with your audience.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
Using social media to build your platform and market your book can prove to be very effective. Author Madeline Sharples shares how she has greatly increased her connections with both individuals and organizations using a variety of social media channels, including a personal blog. Developing and maintaining relationships is critical in creating awareness for your book, generating future opportunities, and ultimately, furthering your career as an author.
Author Terry Doerscher offers insights about how to use social media and a website when marketing your book, including considerations unique to business book authors.