With so many people publishing, the competition to sell one’s writing has never been keener. Stephanie Barko says the wisest and most savvy authors are investigating what a book publicist can do for them.
Marika Flatt, owner of book publicity firm PR By The Book, describes what makes for a successful relationship between authors and publicists. If you are considering hiring a professional publicist you'll want to see this interview.
Publicist Stephanie Barko explains why she feels a self-published author needs a publicist. In addition, she also breaks down some key things to look for in a publicist.
Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, Stephanie Barko helps you define your audience and coax your book’s platform to the surface.
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience size and why these things matter to them.
Ideally, your audience is defined before and during the writing of your book. Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, book promotion specialist Stephanie Barko leads you through exercises that help define your audience and coax your book’s platform to the surface.
Lindsay Gordon, Director of Publicity for Gotham Books and Avery, discusses multi-platform publicity and how that can help your book sales.
Joan Price, author of Naked at Our Age: Talking Out Loud about Senior Sex shares her thoughts on platform creation, including why it matters and how audience is a key factor in platform building and marketing.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes how to approach the media outlets when trying to generate publicity for your book. She also explains why you should have a platform in place (and how to get started) before approaching the media.
Building a platform can be a daunting task. Fortunately, Megan Close, Associate Agent of Keller Media, is here to give you some advice on how to build a platform that your audience, and agents, will love.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.