Marketing professional Craig Edlin describes the differences between marketing and selling and will help you reset your perception of these activities and learn how to sell using the AIDA model. You'll also learn about the 4 Ps of marketing and how to create a brand positioning statement.
The process of writing your book is very different from the process of marketing your book. Author Michael Crider offers us his insights around lessons learned in book marketing tactics, from choosing the right title to finding the best places to get your book in front of possible readers.Join author Michael Crider as he offers marketing tips that are based on his own experiences.
When his publisher suggested changing his book's title, that was Crider's first lesson in book marketing. Let him tell you about the other lessons he learned as he moved from the author's chair to the marketer's chair.
Business author Terry Doerscher shares the contents of his detailed marketing plan and recommends that every author consider the development of a marketing plan as an essential part of the authoring process. He also discusses the time and effort involved in successfully marketing a book and gives detailed examples of how he approached marketing his book.
Children rarely enjoy listening to smooth jazz, reading the newspaper, and going out for coffee with friends. They aren't overwhelmed with bill payments, frustrated with politics, or eager to expand their career. Children are different from adults, and marketing children's books is quite different from marketing any other book genre.Children are different from adults, and marketing children's books is quite different from marketing any other book genre.
You can build a plan, even a template, for marketing your children's books. The children's book market, as well as the young adult book market, are crowded places. That's both a challenge and a benefit, because even though they are crowded, there are hundreds of good examples you can identify and use yourself. When you're writing a picture book or a young adult novel, you have the opportunity to build a great book marketing plan.
Author Jennifer Ziegler talks about the value of leveraging the school library market for authors of YA, middle grade, and chapter and picture books. She also shares other ideas for marketing to this market.