Patricia Serrano, Travel Blogger at www.FreshTraveler.com, talks about building your brand as a blogger.
Author of "Bella" and "Bootlicker," Steve Piacente, discusses marketing tips for self-published authors.
Author of "Soar, Elinor!," Tami Lewis Brown, discussed her views on the challenges and benefits of writing both fiction and non-fiction, at the same time.
Marketing and public relations professional, Hannah Shaner, discusses the importance of patience when approaching a publicity campaign for your book.
Trice Hickman, author of "The Unexpected Love Series," discusses how her writing process changed from book one to book five.
Authors today cannot escape the need to leverage social media in building a following and marketing their books. Whether you use Facebook, Twitter, Goodreads, or some other social media outlet, you’ll want to have a presence. Listen to how Facebook is being used by authors Joan Lloyd, Stephen J. Bauer, Chris Benson, Trisha Ventker, Elaine Cooper, and Patricia Colton.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, talks about how much time he spends on social media each day, which tools he uses to be more efficient, and what he recommends as the starting point for building a platform. Mr. Hyatt also shares his thoughts on how building a social media platform can lead to other promotional opportunities.
Stop wasting time engaging customers on Facebook, LinkedIn, blogs, and Pinterest. 2013 is your year to discover how to earn SALES from fans and followers. Authors, coaches and business experts CAN use social media to drive sales of books and information products by following a system. Renowned social selling expert (and self-published author), Jeff Molander, reveals the 3 success principles that are creating wealth for him, his readers/students and other successful self-published authors. You cannot afford to miss this chance to finally make social media sell your books and info products!
Brian Dunlap, President of Design Social Media, discusses what social media platforms he feels work best for an author's marketing success.
Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, talks about how to pick your social media platforms.
Using social media to build your platform and market your book can prove to be very effective. Author Madeline Sharples shares how she has greatly increased her connections with both individuals and organizations using a variety of social media channels, including a personal blog. Developing and maintaining relationships is critical in creating awareness for your book, generating future opportunities, and ultimately, furthering your career as an author.
In-person marketing events such as book signings and seminars allow for an author to connect with their fans, but it's a limited audience. As author, Rozine Prock, explains, having a strong, consistent presence on social media allows authors to reach a much larger, broader audience, all over the world. She has personally found success in posting daily on Facebook and Twitter, and in using Pinterest to curate her inspirational vision boards, to expand her book audience.