Publicist Stephanie Barko offers guidelines on picking the social media tools that are driving interest among followers. She discusses Pinterest and LinkedIn and also recommends selecting the social tool appropriate for your content.
Marketing expert Chris Bass takes a look at how to use social media for marketing your book and the considerations around which tools to use, how frequently to engage your audience, and how to present yourself on line.
Author and social media expert Jeff Molander offers up three things you can do right now to help you start selling books through social media outlets like Facebook. As a special offer, this article includes a chance to win a free copy of his book on this very topic.
In-person marketing events such as book signings and seminars allow for an author to connect with their fans, but it's a limited audience. As author, Rozine Prock, explains, having a strong, consistent presence on social media allows authors to reach a much larger, broader audience, all over the world. She has personally found success in posting daily on Facebook and Twitter, and in using Pinterest to curate her inspirational vision boards, to expand her book audience.