Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes the role of a media relations campaign in marketing a book. She also explains what to include in a publicity campaign. Whether you plan to hire out your book's PR work or do it yourself, you'll want to listen to this interview.
Public Relations Manager, Kevin Gray, shares his experiences about the challenges of measuring the success of a public relations campaign.
Publicist Marika Flatt explains how you can prepare for your public relations campaign by doing things like getting media trained, so you can maximize your exposure.
In the past, book reviews were conducted only through the main trade publications such as Kirkus Reviews and Publishers Weekly. While it's still a big deal to get reviewed by these publications, more and more readers are monitoring Amazon, YouTube, Goodreads, and blogs for book reviews, and are heavily influenced by the reviews being posted on these outlets. Author Jennifer Brody recommends a book blog tour as a way to accumulate good book reviews and reach a much larger audience. She also advises new authors to remember that ALL reviews matter, even the bad ones. The key is to focus on the positives and know that even popular, well-known books have received some bad reviews.
Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.
Public Relations manager, Kevin Gray, shares his thoughts on how to create a winning publicity campaign by planning for it, clearly identifying your audience, and knowing which marketing channels to leverage.
In this webinar author Missy Balusek and marketing professional Jay Ehret share the strategies they used to create a successful publicity campaign from the ground up.
Marketing and public relations professional, Hannah Shaner, discusses the importance of patience when approaching a publicity campaign for your book.
Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby describes how to measure whether a book's publicity campaign has been successful. As you plan and execute your own campaign, don't forget to set measurable, realistic goals... and then measure them.
Marketing and public relations professional, Hannah Shaner, discusses tips for new authors to get book reviews.