Social media is an equalizer for all authors who can now skip some of the media "gatekeepers". Public Relations expert Kevin Gray offers tips on how authors can harness the power of social media to support their success.
Advertising and public relations aren't the same thing. If you are just getting into handling your own marketing efforts, check out this podcast to learn the difference, as explained by Lynda O'Connor of O'Connor Communications. Lynda covers the credibility, cost, and control involved in each of the two techniques.
Authors are now more responsible for their own marketing than ever. What should authors know about public relations? Check out this article for the basics, including the fundamental components of a profitable PR plan and some companies that offer publicity services to authors, here is a quick look at the journey to “buzz” books.
If you are handling your own PR for your book, you'll want to listen to this great podcast with PR expert Lynda O'Connor. She shares some great tips about the work involved, the impact of your attitude, and more. She even suggests that you become a bit of a spy.