The process of writing your book is very different from the process of marketing your book. Author Michael Crider offers us his insights around lessons learned in book marketing tactics, from choosing the right title to finding the best places to get your book in front of possible readers.Join author Michael Crider as he offers marketing tips that are based on his own experiences.
When his publisher suggested changing his book's title, that was Crider's first lesson in book marketing. Let him tell you about the other lessons he learned as he moved from the author's chair to the marketer's chair.
Children rarely enjoy listening to smooth jazz, reading the newspaper, and going out for coffee with friends. They aren't overwhelmed with bill payments, frustrated with politics, or eager to expand their career. Children are different from adults, and marketing children's books is quite different from marketing any other book genre.Children are different from adults, and marketing children's books is quite different from marketing any other book genre.
You can build a plan, even a template, for marketing your children's books. The children's book market, as well as the young adult book market, are crowded places. That's both a challenge and a benefit, because even though they are crowded, there are hundreds of good examples you can identify and use yourself. When you're writing a picture book or a young adult novel, you have the opportunity to build a great book marketing plan.
In this video Marketing Manager Shelley Rogers Landes reviews whether you should perform your book marketing efforts on your own or hire a professional to do that for you.
Watch as Shelley Rogers Landes, a marketing manager, discusses the role of social media in your book marketing plans.
Children's author Peggy Thomas discusses the book market, and how the children's book market is persevering.
Meg Walker, president and director at Tandem Literary, shares some book marketing insight from her years in the publishing world.
Receiving book awards can be extremely beneficial when marketing your book or when pitching future work. In order to maximize the potential awards or accolades received, it's important to plan ahead and start the process early, as award-winning author Carolyn Howard-Johnson, explains. Securing awards before a book launches will allow you to use them in your digital marketing, printed collateral, and on copies of the book itself. It's important to be proud of, and tout, all acknowledgements, including honorable mentions and runner-up awards.