Julie Wernersbach, publicist for the leading U.S. indie bookstore, BookPeople, in Austin, TX. describes how authors can work with indie bookstores, including driving sales through the indie bookstore, why that is a good idea, and how the store implements the selling of your book. Julie also recommends partnering with social media and online promotion. Indie authors and indie bookstores make a great team.
Julie Wernersbach, publicist for the leading U.S. indie bookstore, BookPeople, in Austin, TX., describes how the store stays relevant and how authors can apply the same lessons to their brand development. Julie says the secret lies in being flexible, sincere, and responsive. Listen in and see what you can learn from this successful bookstore.
Marketing expert and entrepreneur Zac Workman poses five questions that will help you determine the best way to market your new book so you can use that information in creating an effective marketing plan.
In this exclusive iUniverse webinar, Steven Piersanti, president and publisher of Berrett-Koehler Publishers, Inc., a leading independent publisher of progressive books on current affairs, personal growth, and business and management; and Keith Ogorek, senior vice president of marketing for Author Solutions, the world’s leading supported self publishing company, share key things every author needs to know to be successful in the fast-paced and seemingly ever-changing publishing environment.
In their hour-long presentation, you will learn:
• The importance of building your book around a big new idea • How pass-along sales will help you be successful • Keys to mastering new digital channels for sales, marketing and community building, plus, much more.
* Presented in partnership with the Author Learning Center