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The Benefits of Blogging

January 31, 2011

Why blog?

One of the important responsibilities that comes with being an author is marketing your book. Good publicity can be garnered through book signings, TV interviews, and book reviews. However, it is just as important to market yourself as an author as it is to promote your book. What's a great way to promote yourself? Through the new marvel of the blog. A blog, short for weblog, allows you to write a short commentary to your audience on a web site.

Benefits of the diary

Authors can use blogs in many different ways to further their writing career. For instance, an author can use a blog as a diary. Keeping up a daily blog about your everyday life may seem selfish and uninteresting. However, people in this day and age are drawn to celebrities. To your readers and fans, your life will be worth following! Authors with diary-style blogs update daily or at least once a week. Diary-style blogs are very successful because they keep authors fresh in the readers' minds. If a reader is attracted to your writing style, blogs are a good way to keep them interested in your work until you can publish your next book.

Generally, authors of fiction books use diary-style blogs. Authors of nonfiction books take a stricter approach.

Benefits of the issue-oriented blog

Nonfiction writers with a certain topic of interest are perfect candidates for writing an issue-oriented blog. This type of blog displays that you are knowledgeable about your topic and provides you with even further credibility. Issue-oriented bloggers provide facts and news about their area of interest and keep readers updated with current events.

The most important aspect of the issue-oriented blog is the opinion of the writer. Typically, the more controversial your blog, the more interest it will get. This gets a discussion with your readers started and ensures that they're engaged. Encourage all opinions and back yours up with facts.

The blogging decision

The decision to blog is often a hard one for authors to make. Generally, well-written and interesting author blogs grow the author's fan base and book sales. Creating an author blog takes time and thought, but it is an excellent way to take advantage of the internet's marketing capabilities, as well as highlight who you are and your expertise.

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Charmaine Sheeler - March 14, 2013 at 02:58PM ET

I hear that Wordpress is good to begin bloggin but then some say Amazon. How can you decide or do you "just do it?"
GypsySpirit - March 21, 2013 at 11:41AM ET

I am not aware that Amazon has a blog platform. Could be wrong, but I've not seen or heard of it. Wordpress is a great way to get started. You can literally set up a blog and be ready to make a post in 15 minutes. We regularly host webinars with Linda Lee, a Wordpress guru. We don't have any webinars about getting started with Wordpress planned with her at them moment, but if you search on her name here in ALC you'll find tons of on-demand info that can help you get started. I use Wordpress for my own blog and really like it.
Charles Emery - November 03, 2012 at 03:05PM ET

Is there any blogs about do it yourself investing ? Can blogs be sorted by subject ? Thanks in advance for any help. My email is
stacey law - October 25, 2012 at 12:36PM ET

Thank you my blogs are and I hope you get the opportunity to enjoy some of my poetry BEAUTEOUS BE POESY is my first published book I've also written 3 more to be published in the future and I am still writing
Dr. Frederick J. Young - October 16, 2012 at 10:34AM ET

Has anyone blogged about a scientific book?
Ma Ra - July 31, 2012 at 10:21AM ET

Hello, my name is Ma Ra and I am from Manila. I actually keep a journal, though my style is different from the usual diary. Instead, I write in (sort of)poetic manner (with rhymes and all that). So far, it works for me. Recently, I started blogging though I still keep it to myself. Hopefully, one day, I would be able to share my writings with everyone and hope to hear opinions and suggestions with reference to the contents. :)
Charmaine Sheeler - March 14, 2013 at 03:01PM ET

Wow, now that is a different approach and very unique. Do you keep your blogs to yourself because you're not sure about them or because there to special to share?
Ma Ra - April 01, 2013 at 09:36AM ET

Hi Charmaine, You got me there. There are some entries that I am not so sure about. And perhaps, I can say the same for almost the rest of them. Although, most of the entries are really simple, nothing much to decipher. :)
Jilda Leigh Sharp - July 30, 2012 at 12:45AM ET

Blogging is a great tool. I just have to remember to do it. Kinda like breathing!
Luis Pastor Villalobos - July 15, 2012 at 08:33PM ET

Is blogging the same as having a website?
Faridah - July 09, 2012 at 11:52PM ET

Hi! I am Faridah from Malaysia. I am 53. I have now over 40 blogs but I only open a few to the public. I have one on my present book with Xlibris and also my university. Whatever I read goes into my blogs. I also add music to some of my blogs. All in all, I enjoy blogging and writing. English is my 2nd language. My audience is a bunch of people who like history, food, culture, etc. I only know them if they write comments at my blogs. Here is one of my many blogs: I have to force myself to write in English or it will disappear altogether. All my 40 blogs are in English. My children are the co-authors in some of the blogs and they share the blogs with their friends. I don't have any problems so far. - Faridah
Barbara C. Rowe - August 29, 2012 at 02:34PM ET

I liked reading what you had to say. I have never blogged and am still not all together ready for a website. My first book is out and working on Audio now. Second one is in editing phase. Would love to get to know you and share info. Take Care, Barbara
Faridah - August 30, 2012 at 04:14AM ET

Hi Barbara, It is good to know you are enjoying writing and working on your second book. I have another 341 days in ALC. Then I'm out. You can share info with me. My email is Faridah
William Klaber - July 07, 2012 at 08:58AM ET

not a lot of useful information here. WmKlaber
C. Edward Samuels - June 17, 2012 at 10:12AM ET

I have three 'faction' books now in print and Xlibris is in the final stage of preparing my forth. 'Faction' is fiction wrapped around fact. Hey-what the heck? "A Dove Among Hawks"-"Satan's Penance"-"Triple Oaks" and very soon "Eden Roc." I have no clue how to set up a blog! I'm old and slow, but fun to watch! Any help in finding a plain English instructionon on how to set up a blog would be greatly appreciated! Col. C.H.'Robbie' Robertson aka: C. Edward Samuels (pen name)
Barbara C. Rowe - August 29, 2012 at 02:37PM ET

Dear Edward, I am on my second with Xlibris, and Audio on my first. I would like to know how you used social media, and marketing skills. I am a little hesitant on where to start. Take Care, Barbara
Thomas Gillis - July 29, 2012 at 07:03AM ET

Dear Edward ; Happy o help you set up a blog. And a fantastic blog at that, 105 design templates to select from, the best of the best on the internet. My web developers will set up the blog and we will give you 2 - 5 hours of tutoring to show you how to use it. It should take about 3 hours. After creating a few pages and posts you will be a pro. email me at off the contact page. There is a cost , but it is minimal, compared to what you will get in exposure online. Pleased to help and walk you through the entire process. - HT Gillis
wallace chin - August 27, 2012 at 08:04PM ET

Hi Thomas I just completed my book entitled: Play the Craps Game and Win, which is based on factual data from 4 years of research, at various casinos to gether various players to play this craps game, at different time, different dates, to arrive at the data I have assembled in this book. I need all the help you can offer me to set up a website and using the blog as you suggested to promote my book. I am very dumb as far as using internet to promote my book. Please send me a detail reply. Thank you. Wally Chin

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