For an author, especially a new one, the need to expand his fan base and attract new readers is a never-ending process. In the new digital market, where hundreds of millions of consumers are accessing information around the clock, one of the most popular trends is the increase in mobile access. Part of mobile access is accomplished through what are called “apps” or “web applications.”
Author Chuck Martin discusses how to leverage mobile technology as part of your book marketing efforts. It's a great way to share information about your book but it's most powerful for capturing information about your audience and for enriching the experience the reader has with the content in your book.
Author Chuck Martin offers his thoughts on the impact of mobile technology in the book world. This is a fascinating interview for any author looking to leverage technology as a part of publishing content.