Literary agent and Dean of San Francisco Writer's University, Laurie McLean, discusses the need for authors to learn about and use social media and start using it now.
Tarcher and Perigee Marketing Coordinator Jillian McElgunn shares tips for successful social media promotion and give-aways.
Co-authors Sam Barry and Kathi Kamen Goldmark discuss the need for an author platform and the role of publicity, social media, radio, blogs, and leveraging keyword advertising online.
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, talks about how much time he spends on social media each day, which tools he uses to be more efficient, and what he recommends as the starting point for building a platform. Mr. Hyatt also shares his thoughts on how building a social media platform can lead to other promotional opportunities.
Author and social media expert Jeff Molander provides 3 tips for how fiction writers can leverage social media to promote a book. It's all about quality, learning what the reader wants when they read your book (hint: it's about the experience), and creating an addiction in your readers.
Social media is an equalizer for all authors who can now skip some of the media "gatekeepers". Public Relations expert Kevin Gray offers tips on how authors can harness the power of social media to support their success.
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the trend he sees among authors, who are now getting a feel for how to best leverage social media. Listen in as he describes the most valuable way to use social media.
Author Laura Navarre shares the importance of social media in book marketing.
Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes which social media platforms are great for authors because of the ease of incorporating your brand elements. She also explains why this is so important when connecting with your audience.
Marketing and public relations professional, Hannah Shaner, talks about the best approach to jumping into social media to spread the word about your book.