Author Terry Doerscher offers insights about how to use social media and a website when marketing your book, including considerations unique to business book authors.
Using social media to build your platform and market your book can prove to be very effective. Author Madeline Sharples shares how she has greatly increased her connections with both individuals and organizations using a variety of social media channels, including a personal blog. Developing and maintaining relationships is critical in creating awareness for your book, generating future opportunities, and ultimately, furthering your career as an author.
This is part one of a five part series. We encourage you to attend as many as you feel apply to your book marketing. Part one will be an overview of social media and a focus on blogging.
Stop wasting time engaging customers on Facebook, LinkedIn, blogs, and Pinterest. 2013 is your year to discover how to earn SALES from fans and followers. Authors, coaches and business experts CAN use social media to drive sales of books and information products by following a system. Renowned social selling expert (and self-published author), Jeff Molander, reveals the 3 success principles that are creating wealth for him, his readers/students and other successful self-published authors. You cannot afford to miss this chance to finally make social media sell your books and info products!
Authors today cannot escape the need to leverage social media in building a following and marketing their books. Whether you use Facebook, Twitter, Goodreads, or some other social media outlet, you’ll want to have a presence. Listen to how Facebook is being used by authors Joan Lloyd, Stephen J. Bauer, Chris Benson, Trisha Ventker, Elaine Cooper, and Patricia Colton.
In-person marketing events such as book signings and seminars allow for an author to connect with their fans, but it's a limited audience. As author, Rozine Prock, explains, having a strong, consistent presence on social media allows authors to reach a much larger, broader audience, all over the world. She has personally found success in posting daily on Facebook and Twitter, and in using Pinterest to curate her inspirational vision boards, to expand her book audience.
Publicist Stephanie Barko offers guidelines on picking the social media tools that are driving interest among followers. She discusses Pinterest and LinkedIn and also recommends selecting the social tool appropriate for your content.