The success of your book event depends on how well you prepare for it. Carol Hoenig, former National Event Specialist, shares tips on how to be sure that your book event garners both an audience and sales.
You have a book..or are about to have one! You're thinking sales, right? Good. But instead of just using yourself to sell a book, why not also use your book to sell yourself? Your book can be a platform for speaking, consulting, networking and more books sales!
In this webinar, you will find 4 proven strategies for using your book to build a broader platform for yourself and generate more business.
* "Free" is the Key - Using Samples and Chapters to create interest
* Social Media is not a good tool...it's the MAIN Tool!
* How to Turn your Book into a Workshop
* Let's have LAUNCH...book tours and promotion strategies that work
In a time where big-name stores are closing and independent coffee house are becoming extinct, the traditional places for an author to do readings are diminishing rapidly. A “living room book tour” is a revolutionary twist on author readings. Read on to learn the how's and why's of creating a living room book tour
Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog tour themselves, author Carolyn Howard-Johnson recommends spending some of your promotional budget on hiring someone, such as a publicist, to assist. To execute a successful book blog tour, authors need to plan well in advance and have a website already established and in place to support and promote the tour.
International best-selling author Cali Gilbert talks about how she built a platform for herself as an author, publishing five books in all.
Going on a book tour is a great way to increase your recognition and the number of your fans. When you speak to various groups, readers who may not yet have picked up your novel might develop an interest in it. When planning a tour, you have the choice of dozens of outlets that will be useful in publicizing your novel.
Literary publicist Stephanie Barko details what a virtual book tour entails.
Ideally, your audience is defined before and during the writing of your book. Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, book promotion specialist Stephanie Barko leads you through exercises that help define your audience and coax your book’s platform to the surface.