Book tours are an important part of book marketing and authors can reach a much larger audience these days with all of the cost-effective, digital options at their fingertips, such as blog tours. While new authors can research how to execute a book blog tour themselves, author Carolyn Howard-Johnson recommends spending some of your promotional budget on hiring someone, such as a publicist, to assist. To execute a successful book blog tour, authors need to plan well in advance and have a website already established and in place to support and promote the tour.
Author Brian Yansky, discusses how he utilized a blog tour to gain that elusive buzz.
Leah Ingram, Spokesperson, Author of Suddenly Frugal: How to Live Happier and Healthier for Less, explains how to pull off a successful blog tour, with examples of how it worked best for her.
In the past, book reviews were conducted only through the main trade publications such as Kirkus Reviews and Publishers Weekly. While it's still a big deal to get reviewed by these publications, more and more readers are monitoring Amazon, YouTube, Goodreads, and blogs for book reviews, and are heavily influenced by the reviews being posted on these outlets. Author Jennifer Brody recommends a book blog tour as a way to accumulate good book reviews and reach a much larger audience. She also advises new authors to remember that ALL reviews matter, even the bad ones. The key is to focus on the positives and know that even popular, well-known books have received some bad reviews.
Media expert and CEO Thomas Umstattd discusses blogging and how it is a natural outlet for writers looking to build their platform and their skill. He suggests that it's best to integrate your blog into your website rather than using a tool like WordPress. Check it out and learn why he recommends this approach.
In this recorded webinar, author and coach Nina Amir, teaches you how to write, publish, and promote a book on the Internet using blog technology. Blogging a book is the easiest and quickest way to write a book from scratch and promote it at the same time. Booking a blog offers you a way to repurpose your existing blog content into a book. Either way, a successful blog ensures a successful book. In this webinar you will learn:
• 4 Reasons all aspiring authors should blog
• What the difference is between blogging a book and booking a book
• How to blog a book and book a book
• 3 things you need for your blog to get discovered
• The elements a blog needs if it is to become a book
Blogging is an amazing tool for authors and most authors understand or can learn the basics of writing a good blog. But what about monetizing a blog so you can generate revenue from it? Author and successful blogger, Michele Hollow, talks about how she creates value for advertisers on her blog and therefore can create revenue by selling ad space. She also shares her own considerations for how to include ads in a tasteful way that doesn't turn off her readers.
Chuck Sambuchino, freelance editor and author of "Guide to Literary Agents" Blog shares his thoughts on guest blogging and explains why it is such a great opportunity and offers tips on how to implement a guest blogging effort.