Self-published authors are “self-employed” professionals. Your place of business is your keyboard, and the products you manufacture are books. In order for your business to succeed, you must sell books, preferably thousands of them. Read this article for some usable tips to overcome sales phobia.
Claire LaZebnik, author of Epic Fail and Overcoming Autism, who has written both fiction and non-fiction, talks about how an author's expectations for a book' commercial success should factor in the genre, audience size, and just plain luck.
As Director of PR Natalie Obando-Desai explains, an online platform acts as an author's imprint in the digital world. This includes an author's website, social media presence, and even an author's profile on a seller page such as on Amazon. The book industry is more competitive than ever before, and having an effective, online platform will help bring awareness to an author's work, establish credibility, increase readership, and ultimately, drive success.