Sherry Beck Paprocki, author of The Complete Idiot's Guide to Branding Yourself, talks about the impact of social media on the way people think and how we consume information as a result. In this interview Sherry offers an example of how social media allowed the spread of medically sensitive information for a 19 year old patient. As authors we must think about how social media impacts our efforts to communicate. What will people say about you, share about their experiences with you and your books? How will they share it, how quickly can it spread?
Michael Hyatt, New York Times bestselling author and former CEO of Thomas Nelson Publishers, talks about how much time he spends on social media each day, which tools he uses to be more efficient, and what he recommends as the starting point for building a platform. Mr. Hyatt also shares his thoughts on how building a social media platform can lead to other promotional opportunities.
Author and social media expert Jeff Molander asks if social media is creating a fundamental shift in the way people buy things and interact. He says there is no social media 'revolution'. Rather, Jeff thinks that social media changes our ability to make decisions faster because of better tools... but we aren't revolutionizing the way we buy things. Like much of what Jeff discusses, this is a controversial position. Check out the interview and see what YOU think about whether there is a true social media revolution or is it just evolution?
Magazine editor Brian Summerfield shares tips for how to get the most from your social media time. Plan, have defined goals, and approach your social media efforts systematically.
Lead social media strategist, Susan Savkov, shares some tips on how to step into social media with the best platforms and approaches for success.
Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, shares some great ideas for social media marketing while writing with a pen name.
Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, shares the most common mistakes she sees new authors making on social media.
Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, shares tips on building your social media audience.
Using social media to build your platform and market your book can prove to be very effective. Author Madeline Sharples shares how she has greatly increased her connections with both individuals and organizations using a variety of social media channels, including a personal blog. Developing and maintaining relationships is critical in creating awareness for your book, generating future opportunities, and ultimately, furthering your career as an author.