Lindsay Gordon, Director of Publicity for Gotham Books and Avery, discusses multi-platform publicity and how that can help your book sales.
Building a strong platform includes connecting with your book’s audience before it is finished. In this workshop, Stephanie Barko helps you define your audience and coax your book’s platform to the surface.
Everyone knows that authors do their own marketing these days. So once you know the basics of using social media to help you with that, how do you advance your skills? Listen to Joel Scott teach about how to use Facebook Fan Pages.
It's no secret that authors do their own marketing these days. How do you advance your skills once you know the basics of social media marketing? Joel Scott will teach you how to use Facebook Fan Pages.
Author and keynote speaker Patrick Schwerdtfeger tells us that it IS possible to give away free content without sacrificing sales of other products. He shares a great example of how he gave away significant amounts of content from his book without costing him a book sale. He also tells us why it matters to give away content and how an author benefits from this activity. Don't miss this amazing interview - it will change the way you think about your content.
Building a platform is no longer an option for authors. You must do it. But where do you start? Listen in as media expert and CEO Thomas Umstattd offers advice on how to build a great platform, depending on whether it's a fiction or nonfiction book.
Media CEO Thomas Umstattd discuses platform building and the differences for self or traditionally published authors. He talks about what to expect from a traditional publishing house, the importance of investing money in the platform building,