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What to Expect When Working With a Publicist

by Natalie Obando-Desai

Publicists tend to wear a lot of different hats, but the main task of a book publicist is to try to get media coverage for an author. This media coverage can include print, digital or broadcast. When looking to hire a publicist, Director of PR, Natalie Obando-Desai, recommends that authors look for someone that has the ability to be in tune with the author and his or her work. A professional publicist should be transparent and completely honest with their clients, and finding a publicist that has experience with similar platforms or genres will often prove to be most beneficial to an author.

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