Children rarely enjoy listening to smooth jazz, reading the newspaper, and going out for coffee with friends. They aren't overwhelmed with bill payments, frustrated with politics, or eager to expand their career. Children are different from adults, and marketing children's books is quite different from marketing any other book genre.Children are different from adults, and marketing children's books is quite different from marketing any other book genre.
You can build a plan, even a template, for marketing your children's books. The children's book market, as well as the young adult book market, are crowded places. That's both a challenge and a benefit, because even though they are crowded, there are hundreds of good examples you can identify and use yourself. When you're writing a picture book or a young adult novel, you have the opportunity to build a great book marketing plan.