Children's author/illustrator Kathryn Otoshi shares some tips on marketing children's picture books by conducting school based readings and events. She also describes what she considers to help create a great reading. As a bonus, she shares some thoughts on how she altered her illustrations to better fit the intent of the story.
Author Jennifer Ziegler talks about the value of leveraging the school library market for authors of YA, middle grade, and chapter and picture books. She also shares other ideas for marketing to this market.
Author PJ Hoover shares the techniques she applies as part of her traditional marketing techniques. She discusses the events, conferences, and groups she participates in and shares how she engages with her readers online. If you are still learning about how to get out there with your brand, check out this video for great ideas.
Children's Author Anna Perera, shares ideas for creating children's writing workshops, including how to structure exercises and create a supportive environment. Workshops are a great way to connect with your audience, generate income, and create publicity.
Business author Terry Doerscher shares the contents of his detailed marketing plan and recommends that every author consider the development of a marketing plan as an essential part of the authoring process. He also discusses the time and effort involved in successfully marketing a book and gives detailed examples of how he approached marketing his book.