Children are different from adults, and marketing children's books is quite different from marketing any other book genre.
Children's author Peggy Thomas discusses the book market, and how the children's book market is persevering.
Children's author/illustrator Kathryn Otoshi shares some tips on marketing children's picture books by conducting school based readings and events. She also describes what she considers to help create a great reading. As a bonus, she shares some thoughts on how she altered her illustrations to better fit the intent of the story.
Author Jennifer Ziegler talks about the value of leveraging the school library market for authors of YA, middle grade, and chapter and picture books. She also shares other ideas for marketing to this market.
Can you market your book without a national campaign? Gina Otto, author of the children's book, "Cassandra's Angel" did just that! Having a good team around can make this journey a much easier road.
Author PJ Hoover shares the techniques she applies as part of her traditional marketing techniques. She discusses the events, conferences, and groups she participates in and shares how she engages with her readers online. If you are still learning about how to get out there with your brand, check out this video for great ideas.
Children's author and illustrator Kathryn Otoshi describes how she chooses writing competitions for her books and how she leveraged competitions when first starting out as a writer.
Business author Terry Doerscher shares the contents of his detailed marketing plan and recommends that every author consider the development of a marketing plan as an essential part of the authoring process. He also discusses the time and effort involved in successfully marketing a book and gives detailed examples of how he approached marketing his book.
This class part of a ten class series designed to support your book marketing efforts. Each session is valuable on its own, but we recommend that you view all 10 sessions to get the most comprehensive experience. Note that this recorded webinar for class 1 is broken into two parts. Be sure to complete part 1 before completing this part 2.
In this session author Joel Scott shares:
• When to start your marketing plan
• How to build a fan base as you write
• How to develop a plan that reaches your audience
• Thoughts on deciding how much money you want to make
• Tips on determining the optimal retail price for your book
• How to estimate % of wholesale vs. % retail sales
• How to calculate your net profits
• How to estimate the size of a market
• How to check Amazon rankings and Facebook for similar works
• How to find interest groups
• The need to check for “reasonableness”