Children are different from adults, and marketing children's books is quite different from marketing any other book genre.
Children's author Peggy Thomas discusses the book market, and how the children's book market is persevering.
Children's author/illustrator Kathryn Otoshi shares some tips on marketing children's picture books by conducting school based readings and events. She also describes what she considers to help create a great reading. As a bonus, she shares some thoughts on how she altered her illustrations to better fit the intent of the story.
Author Jennifer Ziegler talks about the value of leveraging the school library market for authors of YA, middle grade, and chapter and picture books. She also shares other ideas for marketing to this market.
Can you market your book without a national campaign? Gina Otto, author of the children's book, "Cassandra's Angel" did just that! Having a good team around can make this journey a much easier road.
Author PJ Hoover shares the techniques she applies as part of her traditional marketing techniques. She discusses the events, conferences, and groups she participates in and shares how she engages with her readers online. If you are still learning about how to get out there with your brand, check out this video for great ideas.
Children's author and illustrator Kathryn Otoshi describes how she chooses writing competitions for her books and how she leveraged competitions when first starting out as a writer.
Marketing professional Craig Edlin describes the differences between marketing and selling and will help you reset your perception of these activities and learn how to sell using the AIDA model. You'll also learn about the 4 Ps of marketing and how to create a brand positioning statement.
Business author Terry Doerscher shares the contents of his detailed marketing plan and recommends that every author consider the development of a marketing plan as an essential part of the authoring process. He also discusses the time and effort involved in successfully marketing a book and gives detailed examples of how he approached marketing his book.