All authors improve their writing skills the more they write. Author Mark Shaw shares what he has learned after writing 24 books, including knowing how to connect with your audience.Premium Resources Free For Subscribers
Defining the audience for your book is critical to its success. It helps agents know which publisher to sell it to, it helps bookstores know where to place it on the shelves, it helps you market the book by tapping into that audience’s interests and targeting your efforts. Many authors think their book is appealing to everyone, all ages, both genders, all cultures. This is never true. The books audience should be narrow, targeted, and clearly defined. In this interview you’ll hear from several authors as they talk about the audience for their books. Notice how they tie details of the story to various audiences by age, interests, and life experiences. Then, ask yourself who the audience is for your book? Male, female, what age range, what nationality, what are their hobbies and interests, where are they from, and why will they enjoy your book. This will be the key to marketing and selling your book effectively.
Identifying your audience is one of the most critical steps for any author. Literary agent Laurie McLean shares her thoughts on how to define your audience in the young adult market, including who they are, what goals they have, and what motivates them.
Rhiannon Frater is a wildly successful, award-winning indie author of the As the World Dies trilogy (The First Days, Fighting to Survive, Siege,) and three other books. She was recently picked up by a traditional publisher after building an enormous cult following of fans. She is a master at building an audience and effectively interacting with them. In this interview she discusses how she uses that audience to motivate her as she works on new projects.
David Margolick, author of Elizabeth and Hazel: Two Women of Little Rock, describes why it is easy for him to find the audience for his books. Listen in and then ask yourself how you can apply his technique to writing and audience identification process.
Author Paula Brown provides tips on how to write New Age books so that they appeal to a larger audience. It's great advice for any author writing something with the hope of expanding to a wider audience base.
Comic book writer and historian Trina Robbins shares her thoughts on how she writes for a young, female audience, an audience that has long been ignored by the comics industry. She also talks about how librarians and teachers value the ability to reach this broader audience.