https://www.authorlearningcenter.com/marketing/advertising/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/advertising/w/internet/8082/amazon-ads-are-they-right-for-your-bookWed, 22 Oct 2025 16:51:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4e1d9fec-5df4-4860-8903-a25d7a47615dKeri-Rae BarnumRegardless of how your book was published – traditionally, self or assisted – Amazon ads can be a key component to finding new readers and selling more books. However, just because Amazon ads can be an effective marketing tool, doesn’t mean they will work for every book or marketing campaign. Before jumping in with both feet, it’s important to consider these key points: • What kind of books have the best chance of success with Amazon ads? • How do you get started running ads on Amazon and how much will it cost? • What kind of resources are available to teach authors more about Amazon ads? We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you. NOTE: If you haven't viewed Keri's recorded webinars on “ Amazon Algorithms 101 ” and " Keywords Decoded for Authors ", we recommend reviewing these prior to attending this session. Here is the handout referenced in the session: www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4 About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaignThu, 17 Apr 2025 12:32:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d9958801-78e2-48d2-af41-dc4b18f65b42Beth Kallman WernerIn this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away. Here is the handout referenced in the session: www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf www.authorlearningcenter.com/.../BookAdvertising1012023.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8037/facebook-advertising-201Thu, 17 Apr 2025 12:29:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6f77abab-2a4e-4dd7-9cf2-4bd8b488f9acBeth Kallman WernerIn this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the following: -Setting up various kinds of ads -Performing well for minimal investment -Expanding to reach global readers -Fostering discovery for increased book sales Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising201_5F00_Werner.pdf www.authorlearningcenter.com/.../FacebookAdvertising20123.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budget?CommentId=2fea649e-1847-414a-86c2-5a6c3aad7102Tue, 27 Aug 2024 12:19:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2fea649e-1847-414a-86c2-5a6c3aad7102Author Learning CenterGoogle's algorithms and the amount you spend on an ad will ultimately determine when your ad is shown and to whom. When setting up an ad, you can select your target audience based on keyword, geography, subject, website, and budget. You can learn more here: https://ads.google.com/intl/en_us/home/https://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budget?CommentId=10e2ded8-996d-411e-a331-f821c2881038Mon, 26 Aug 2024 14:14:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:10e2ded8-996d-411e-a331-f821c2881038Laura WattsWho decides how often google ads pop up and when?https://www.authorlearningcenter.com/marketing/advertising/w/internet/8385/skyrocket-your-book-sales-winning-advertising-strategies-for-bestsellersThu, 08 Aug 2024 20:43:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0e33e17c-85d6-4ced-8d84-a5cc41caab15A.G. BilligThis session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. dives into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales. During the webinar, you’ll learn: • How to effectively use book promo websites to gain visibility and attract readers. • Tips and tricks for setting up and optimizing Amazon ads to get the most out of your budget. • Proven strategies for leveraging Facebook ads to target your ideal audience and increase sales. Whether you’re a new author looking to get noticed, or a seasoned writer aiming to boost your sales, this webinar will provide you with practical, actionable advice to help you achieve your goals. Don’t miss this opportunity to learn from an expert and take your book sales to the next level! Here is the handout referenced in the session: www.authorlearningcenter.com/.../Skyrocket-Your-Book-Sales_5F00_Handout_5F00_ALC.pdf www.authorlearningcenter.com/.../SkyrocketYourBookSalesWinningAdvertisingStrategiesforBestsellers.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budgetMon, 04 Mar 2024 14:45:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a2c5de0a-c49f-4fc2-a988-b72a862352cfKatherine HudencialMany authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for authors to test advertising because they have proven to be effective for her authors with a fairly low investment. Hudencial is a big fan of Google Ads due to it's specificity with audience and power of great search terms. She also likes Amazon Marketing Services for authors because you are advertising to a captive audience already looking for books. Amazon also provides a lot of data on ad performance, which can be very beneficial when determining what ad strategies work best. Outside of Amazon Marketing Services, Hudencial advises authors it can be difficult to know which ads convert people into buyers from which retailer and on what day. www.authorlearningcenter.com/.../TheMostEffectiveBookAdvertisingPlatformsforAuthorsonaBudget.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8309/building-authority-as-an-author-to-create-successful-paid-advertising-campaignsFri, 08 Dec 2023 17:42:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:98cb35ac-471c-482c-a66c-15840bbb56e5John AndradeMany authors wonder if online paid advertising through social media or other platforms can be a wise investment when marketing and promoting a book. John Andrade, Senior Marketing Director at Nelson Books, says the key to effective paid advertising is to build authority for yourself / the author. This is more important than sales numbers because it can build credibility and ultimately, establish a following. He recommends that authors avoid running ads with only a "buy my book" call to action, and focus more on quality content. Andrade has found Amazon advertising to be a good investment because you get a clear picture of the return on your investment with the analytics. When it comes to Google advertising, it's more about discoverability over time than turning around a quick profit. www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=ed8b14a2-6fe4-40de-9b0b-771569985348Mon, 09 Oct 2023 13:14:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ed8b14a2-6fe4-40de-9b0b-771569985348Author Learning CenterHello, thank you for your feedback. We've re-uploaded the recording and it appears to be playing back in full now. Just let us know if you continue to encounter issues. Thanks!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=18df16a8-17d8-4476-bce9-f9d15591f6a2Sat, 07 Oct 2023 20:17:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:18df16a8-17d8-4476-bce9-f9d15591f6a2Christina WestHello there I tried to watch this video and It was not working. It got to a certain point and stopped.https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=1914993a-5e28-4db8-8441-d65b2d823a35Sat, 07 Oct 2023 20:17:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1914993a-5e28-4db8-8441-d65b2d823a35Christina WestHello therehttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8082/amazon-ads-are-they-right-for-your-book?CommentId=fae7a348-d0e2-4f32-aa8f-d1471bc92536Wed, 13 Sep 2023 22:18:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:fae7a348-d0e2-4f32-aa8f-d1471bc92536Teresa WoodVERY informative. Glad I watched. There is a lot of info so take notes and screen shots!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8037/facebook-advertising-201?CommentId=cb175891-0e2d-46bb-9595-cdc8720139b0Wed, 13 Sep 2023 21:32:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cb175891-0e2d-46bb-9595-cdc8720139b0Teresa WoodLoved the video! I took notes, and yes, I knew about half of what she suggested but gathering the other half was golden!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=7d8208ba-8f05-464c-87fe-e558b1c51feaFri, 24 Mar 2023 11:03:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7d8208ba-8f05-464c-87fe-e558b1c51feaAuthor Learning CenterHello, the polls are conducted during the live sessions, this is just a recording of the live session. If you'd like to see what live sessions we have coming up, you can check here: https://www.authorlearningcenter.com/webinars/https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=e73b3515-f190-4eed-aafb-e6e912e4d9f6Thu, 23 Mar 2023 17:47:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e73b3515-f190-4eed-aafb-e6e912e4d9f6Jill MorrisPOLLS NOT WORKINGhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8118/advice-for-authors-on-running-amazon-adsFri, 30 Sep 2022 17:02:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:233d87e5-058c-4a07-80ee-9b6e49452e5fLakisha BakerAuthor and writing coach Lakisha Baker was interested in running Amazon Ads for her nonfiction book but didn’t know how, so she signed up for Brian Cohen’s 5-Day Amazon Ad Challenge, which she found very helpful in getting started. She highly recommends finding a coarse or training program that can guide you – you just have do some research to find the right one for you. It does take time and some trial and error to understand what type of ads will work best for your book. Baker recommends keeping your ad copy succinct with a clear call to action, and studying what keywords work best for your genre. If you find that Amazon Ads are not something you want to tackle on your own, you can always hire someone more knowledgeable to help. www.authorlearningcenter.com/.../AdviceforAuthorsonRunningAmazonAds.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=3d942918-47d9-4d35-9659-76c2e59393c9Sat, 23 Apr 2022 20:25:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3d942918-47d9-4d35-9659-76c2e59393c9Reva BoggsVery informative and great advise. Your material was very helpful.https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=b022c28c-1112-4c80-a1fc-1d238dcb0d0bThu, 14 Apr 2022 14:50:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b022c28c-1112-4c80-a1fc-1d238dcb0d0bSam SekimiYour presentation was very helpful. Thank you for all the tips to help guide us to the best way to get our book noticed.https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=85598519-7dfe-48c0-8f20-995c6707e8fcThu, 17 Feb 2022 21:36:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:85598519-7dfe-48c0-8f20-995c6707e8fcKathy Oades-KellyThis was very interesting and helpful!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=7904d0be-4524-4385-910d-bac2c4ab2ad9Tue, 24 Aug 2021 14:23:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7904d0be-4524-4385-910d-bac2c4ab2ad9Keith OgorekGlad this was helpful