https://www.authorlearningcenter.com/marketing/advertising/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/advertising/w/internet/8536/where-and-how-authors-should-focus-limited-advertising-budgetsMon, 26 Oct 2026 20:19:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a78889f1-521c-48aa-a10f-bfe9e77b885bKate PeppiattOne of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors focus on social media and Amazon. These platforms offer low entry points in cost and flexibility in increasing or decreasing spend as needed. Peppiatt also recommends authors capitalize on seasonal trends such as summer beach reads, back-to-school, and Holiday shopping. Readers are primed to purchase during these time periods. She encourages authors to ensure the ad copy and imagery reflect the seasonal moment and meet readers where they are at. www.authorlearningcenter.com/.../WhereandHowAuthorsShouldFocusLimitedAdvertisingBudgets.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8532/common-book-advertising-metrics-to-monitor-during-a-campaignMon, 26 Oct 2026 20:16:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f69fbdcb-2e7e-4d96-b1c6-4a39c7a50d1eKate PeppiattIn her role as Advertising Assistant at Simon & Schuster, Kate Peppiatt evaluates important advertising metrics during a campaign to determine its level of performance. The specific metrics that are measured depend on the goal of a paid ad—to create awareness, increase consideration, or drive conversion. When trying to create awareness for a book, the team reviews impressions. These are the number of individuals that the ad was shown to and they now know about the book. When trying to increase interest in a book the team focuses on clicks, engagement, and interaction. When conversions are the goal, the team evaluates the number of book units sold versus the amount spent on the advertising. It's important there is a return on the investment. Peppiatt says the team is constantly learning from ad campaigns and evaluating ad performance to see what is working and what isn't. They want to ensure they are reaching readers and capitalizing on any trends or seasonal opportunities. www.authorlearningcenter.com/.../CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8535/the-three-phases-of-effective-book-advertisingMon, 26 Oct 2026 20:13:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7140f2e8-cac9-4e58-911c-4d6899eb7802Kate PeppiattSimon & Schuster Advertising Assistant Kate Peppiatt says there are three main phases on a consumer's path to purchase - awareness, consideration, and conversion. These three approaches are used in book advertising as well. Peppiatt says to think of these phases as a funnel, with awareness being the largest section at the top. In the awareness phase of book advertising, readers don't know the title exists, so the goal is to get as many eyeballs on the ad as possible. During the consideration phase, readers are aware of the title but aren't ready to purchase. The advertising team will use tools such social media, Meta (Facebook and Instagram), and Reddit to reach target readers where they are. In the conversion phase, the strategy is to target ads at readers who are already purchasing similar books. Advertising on Amazon can be a great way to connect with these readers, using ads that appear on book pages under the "Customers also bought or read" section, which feels very organic. Per Peppiatt, advertising strategies are based on whether the team is trying to get attention, build interest, or drive purchases. www.authorlearningcenter.com/.../TheThreePhasesofEffectiveBookAdvertising.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8534/the-benefits-of-starting-with-digital-advertising-before-doing-any-print-advertisingMon, 26 Oct 2026 20:11:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ef6c3b50-79be-4c29-90ac-6c254c64b4f8Kate PeppiattWhile both traditional advertising and digital advertising can be beneficial for a book, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors start with digital advertising. This is because digital offers better audience targeting capabilities, flexibility with redirecting budget, detailed performance data, and more cost effective options. When choosing which digital platforms to start with, Peppiatt suggests Meta (Facebook and Instagram) and Amazon. Meta is a great way to create title awareness, she says, because of the highly customizable and niche audience targeting. Meta is also very budget-friendly. With Amazon Advertising, there is a clear path to purchase because of the amount of readers already purchasing books on Amazon, and because of programs like Kindle + (formerly Kindle Unlimited). www.authorlearningcenter.com/.../TheBenefitsofStartingwithDigitalAdvertisingBeforeDoingAnyPrintAdvertising.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8533/simon-schuster-s-kate-peppiatt-on-her-role-as-advertising-assistant-of-corporate-marketingMon, 26 Oct 2026 20:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f2f342e2-113c-427b-9bb2-a72dfba15d4bKate PeppiattAs an Advertising Assistant at Simon & Schuster, Kate Peppiatt primarily works on executing paid advertising campaigns across both traditional and digital media. The team functions as an in-house advertising agency, working with the marketing team to determine where and how advertising budgets should be spent. The team coordinates general and title-specific campaigns from start to finish, considering important aspects such as market trends, sales goals, author platform, seasonal opportunities, and budget. Then, they set up the campaigns on various platforms such as Meta or Amazon. Ad performance is monitored throughout the duration of a campaign to see if any changes need to be made to optimize performance. The final step is to report campaign data and results to the marketing team to evaluate level of success and use the data for future advertising decisions. Peppiatt emphasizes that the most important consideration when planning book advertising campaigns is to know the target audience and where these readers are most likely to interact with the paid ad spend. www.authorlearningcenter.com/.../SimonSchustersKatePeppiattonHerRoleasAdvertisingAssistantofCorporateMarketing.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8483/skyrocket-your-book-sales-winning-advertising-strategies-for-bestsellersThu, 14 May 2026 20:26:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2d26ef01-013d-4e9e-82b8-7e7e1909bd5dA.G. BilligThis session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. dives into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales. During the webinar you’ll learn: • How to effectively use book promo websites to gain visibility and attract readers. • Tips and tricks for setting up and optimizing Amazon ads to get the most out of your budget. • Proven strategies for leveraging Facebook ads to target your ideal audience and increase sales. Whether you’re a new author looking to get noticed, or a seasoned writer aiming to boost your sales, this webinar will provide you with practical, actionable advice to help you achieve your goals. Don’t miss this opportunity to learn from an expert and take your book sales to the next level! Here is the handout referenced in the session: www.authorlearningcenter.com/.../7522.Skyrocket-Your-Book-Sales_5F00_Handout_5F00_ALC.pdf www.authorlearningcenter.com/.../SkyrocketYourBookSalesWinningAdvertisingStrategiesforBestsellers26.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8082/amazon-ads-are-they-right-for-your-bookWed, 22 Oct 2025 16:51:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4e1d9fec-5df4-4860-8903-a25d7a47615dKeri-Rae BarnumRegardless of how your book was published – traditionally, self or assisted – Amazon ads can be a key component to finding new readers and selling more books. However, just because Amazon ads can be an effective marketing tool, doesn’t mean they will work for every book or marketing campaign. Before jumping in with both feet, it’s important to consider these key points: • What kind of books have the best chance of success with Amazon ads? • How do you get started running ads on Amazon and how much will it cost? • What kind of resources are available to teach authors more about Amazon ads? We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you. NOTE: If you haven't viewed Keri's recorded webinars on “ Amazon Algorithms 101 ” and " Keywords Decoded for Authors ", we recommend reviewing these prior to attending this session. Here is the handout referenced in the session: www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4 About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaignThu, 17 Apr 2025 12:32:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d9958801-78e2-48d2-af41-dc4b18f65b42Beth Kallman WernerIn this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away. Here is the handout referenced in the session: www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf www.authorlearningcenter.com/.../BookAdvertising1012023.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8037/facebook-advertising-201Thu, 17 Apr 2025 12:29:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6f77abab-2a4e-4dd7-9cf2-4bd8b488f9acBeth Kallman WernerIn this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the following: -Setting up various kinds of ads -Performing well for minimal investment -Expanding to reach global readers -Fostering discovery for increased book sales Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising201_5F00_Werner.pdf www.authorlearningcenter.com/.../FacebookAdvertising20123.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budget?CommentId=2fea649e-1847-414a-86c2-5a6c3aad7102Tue, 27 Aug 2024 12:19:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2fea649e-1847-414a-86c2-5a6c3aad7102Author Learning CenterGoogle's algorithms and the amount you spend on an ad will ultimately determine when your ad is shown and to whom. When setting up an ad, you can select your target audience based on keyword, geography, subject, website, and budget. You can learn more here: https://ads.google.com/intl/en_us/home/https://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budget?CommentId=10e2ded8-996d-411e-a331-f821c2881038Mon, 26 Aug 2024 14:14:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:10e2ded8-996d-411e-a331-f821c2881038Laura WattsWho decides how often google ads pop up and when?https://www.authorlearningcenter.com/marketing/advertising/w/internet/8359/the-most-effective-book-advertising-platforms-for-authors-on-a-budgetMon, 04 Mar 2024 14:45:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a2c5de0a-c49f-4fc2-a988-b72a862352cfKatherine HudencialMany authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for authors to test advertising because they have proven to be effective for her authors with a fairly low investment. Hudencial is a big fan of Google Ads due to it's specificity with audience and power of great search terms. She also likes Amazon Marketing Services for authors because you are advertising to a captive audience already looking for books. Amazon also provides a lot of data on ad performance, which can be very beneficial when determining what ad strategies work best. Outside of Amazon Marketing Services, Hudencial advises authors it can be difficult to know which ads convert people into buyers from which retailer and on what day. www.authorlearningcenter.com/.../TheMostEffectiveBookAdvertisingPlatformsforAuthorsonaBudget.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8309/building-authority-as-an-author-to-create-successful-paid-advertising-campaignsFri, 08 Dec 2023 17:42:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:98cb35ac-471c-482c-a66c-15840bbb56e5John AndradeMany authors wonder if online paid advertising through social media or other platforms can be a wise investment when marketing and promoting a book. John Andrade, Senior Marketing Director at Nelson Books, says the key to effective paid advertising is to build authority for yourself / the author. This is more important than sales numbers because it can build credibility and ultimately, establish a following. He recommends that authors avoid running ads with only a "buy my book" call to action, and focus more on quality content. Andrade has found Amazon advertising to be a good investment because you get a clear picture of the return on your investment with the analytics. When it comes to Google advertising, it's more about discoverability over time than turning around a quick profit. www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=ed8b14a2-6fe4-40de-9b0b-771569985348Mon, 09 Oct 2023 13:14:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ed8b14a2-6fe4-40de-9b0b-771569985348Author Learning CenterHello, thank you for your feedback. We've re-uploaded the recording and it appears to be playing back in full now. Just let us know if you continue to encounter issues. Thanks!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=18df16a8-17d8-4476-bce9-f9d15591f6a2Sat, 07 Oct 2023 20:17:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:18df16a8-17d8-4476-bce9-f9d15591f6a2Christina WestHello there I tried to watch this video and It was not working. It got to a certain point and stopped.https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=1914993a-5e28-4db8-8441-d65b2d823a35Sat, 07 Oct 2023 20:17:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1914993a-5e28-4db8-8441-d65b2d823a35Christina WestHello therehttps://www.authorlearningcenter.com/marketing/advertising/w/internet/8082/amazon-ads-are-they-right-for-your-book?CommentId=fae7a348-d0e2-4f32-aa8f-d1471bc92536Wed, 13 Sep 2023 22:18:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:fae7a348-d0e2-4f32-aa8f-d1471bc92536Teresa WoodVERY informative. Glad I watched. There is a lot of info so take notes and screen shots!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8037/facebook-advertising-201?CommentId=cb175891-0e2d-46bb-9595-cdc8720139b0Wed, 13 Sep 2023 21:32:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cb175891-0e2d-46bb-9595-cdc8720139b0Teresa WoodLoved the video! I took notes, and yes, I knew about half of what she suggested but gathering the other half was golden!https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=7d8208ba-8f05-464c-87fe-e558b1c51feaFri, 24 Mar 2023 11:03:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7d8208ba-8f05-464c-87fe-e558b1c51feaAuthor Learning CenterHello, the polls are conducted during the live sessions, this is just a recording of the live session. If you'd like to see what live sessions we have coming up, you can check here: https://www.authorlearningcenter.com/webinars/https://www.authorlearningcenter.com/marketing/advertising/w/internet/8006/book-advertising-101-planning-a-book-advertising-campaign?CommentId=e73b3515-f190-4eed-aafb-e6e912e4d9f6Thu, 23 Mar 2023 17:47:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e73b3515-f190-4eed-aafb-e6e912e4d9f6Jill MorrisPOLLS NOT WORKING