Using the Google Display Network to Drive Book Sales - recorded webinar

Jason Schmetzer — Mon, 06 Nov 2017 20:01:06 GMT

Current Revision posted to Internet by Jason Schmetzer on 11/6/2017 8:01:06 PM

You’ve seen Google Display Network (GDN) advertising before: it’s the banner ads that appear on websites across the Internet. It is the tool that shows you ads for products you may be interested in while on websites that don’t sell those products.

Display advertising is the magazine advertising of the 21st century. It’s how you capture the attention of readers across the Internet, by putting your book in front of them wherever they go. It can be a powerful addition to your marketing plans.

Or, if done poorly, an expensive waste of time.

In this webinar, digital marketing expert and author Jason Schmetzer will look at what the GDN is, how it works, and how writers can use it help drive book sales. He’ll show you the process many writers use to drive traffic with display ads, and how they convert that traffic into book buyers. He’ll also talk about how to be careful with your ad budget, how to measure your success, and what to look for when paying someone to manage your campaigns.

www.authorlearningcenter.com/.../Using-the-Google-Display-Network-to-Drive-Book-Sales.mp4

About the Presenter: Jason Schmetzer has been writing professionally for almost twenty years, and is a veteran of digital marketing. He has led teams that maintained websites, overseen digital marketing campaigns in several business sectors and consulted with traditional publishers on driving book sales on Amazon.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar