Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Thu, 17 Apr 2025 12:32:04 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:32:04 PM

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising1012023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Mon, 09 Oct 2023 13:05:47 GMT

Revision 11 posted to Internet by Beth Kallman Werner on 10/9/2023 1:05:47 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising1012023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Mon, 09 Oct 2023 13:00:11 GMT

Revision 10 posted to Internet by Beth Kallman Werner on 10/9/2023 1:00:11 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Thu, 13 Jul 2023 17:15:47 GMT

Revision 9 posted to Internet by Beth Kallman Werner on 7/13/2023 5:15:47 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising2023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Author Learning Center — Thu, 13 Jul 2023 17:11:46 GMT

Revision 8 posted to Internet by Author Learning Center on 7/13/2023 5:11:46 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising2023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Beth Kallman Werner — Thu, 13 Jul 2023 13:32:29 GMT

Revision 7 posted to Internet by Beth Kallman Werner on 7/13/2023 1:32:29 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Beth Kallman Werner — Thu, 13 Jul 2023 13:26:26 GMT

Revision 6 posted to Internet by Beth Kallman Werner on 7/13/2023 1:26:26 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising101_5F00_2023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Beth Kallman Werner — Thu, 13 Jul 2023 12:44:01 GMT

Revision 5 posted to Internet by Beth Kallman Werner on 7/13/2023 12:44:01 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../AmazonAttributionLinksforAuthors.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Beth Kallman Werner — Thu, 01 Apr 2021 17:04:08 GMT

Revision 4 posted to Internet by Beth Kallman Werner on 4/1/2021 5:04:08 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf

www.authorlearningcenter.com/.../BookAdvertising101.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2021.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Beth Kallman Werner — Thu, 01 Apr 2021 17:02:24 GMT

Revision 3 posted to Internet by Beth Kallman Werner on 4/1/2021 5:02:24 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Author Learning Center — Thu, 01 Apr 2021 16:51:30 GMT

Revision 2 posted to Internet by Author Learning Center on 4/1/2021 4:51:30 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101

Author Learning Center — Thu, 01 Apr 2021 16:49:40 GMT

Revision 1 posted to Internet by Author Learning Center on 4/1/2021 4:49:40 PM

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away.