Facebook Advertising 201

Beth Kallman Werner — Thu, 17 Apr 2025 12:29:29 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:29:29 PM

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her "Book Advertising 101" webinar, and then goes into more detail including steps for the following:

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising201_5F00_Werner.pdf
www.authorlearningcenter.com/.../FacebookAdvertising20123.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Facebook Advertising 201

Beth Kallman Werner — Thu, 30 Nov 2023 14:43:31 GMT

Revision 3 posted to Internet by Beth Kallman Werner on 11/30/2023 2:43:31 PM

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Facebook Advertising 201

Beth Kallman Werner — Thu, 22 Jul 2021 19:42:35 GMT

Revision 2 posted to Internet by Beth Kallman Werner on 7/22/2021 7:42:35 PM

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising_5F00_Werner.pdf

www.authorlearningcenter.com/.../FacebookAdvertising201.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2022.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Facebook Advertising 201

Author Learning Center — Thu, 22 Jul 2021 19:25:06 GMT

Revision 1 posted to Internet by Author Learning Center on 7/22/2021 7:25:06 PM

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising_5F00_Werner.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar