Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Wed, 22 Oct 2025 16:51:23 GMT

Current Revision posted to Internet by Keri-Rae Barnum on 10/22/2025 4:51:23 PM

Regardless of how your book was published – traditionally, self or assisted – Amazon ads can be a key component to finding new readers and selling more books. However, just because Amazon ads can be an effective marketing tool, doesn’t mean they will work for every book or marketing campaign. Before jumping in with both feet, it’s important to consider these key points:

• What kind of books have the best chance of success with Amazon ads?
• How do you get started running ads on Amazon and how much will it cost?
• What kind of resources are available to teach authors more about Amazon ads?

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Author Learning Center — Wed, 22 Oct 2025 16:49:48 GMT

Revision 6 posted to Internet by Author Learning Center on 10/22/2025 4:49:48 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Mon, 08 Sep 2025 12:45:23 GMT

Revision 5 posted to Internet by Keri-Rae Barnum on 9/8/2025 12:45:23 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightForYourBook23.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Thu, 26 Oct 2023 13:07:59 GMT

Revision 4 posted to Internet by Keri-Rae Barnum on 10/26/2023 1:07:59 PM

We’re brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you..

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightForYourBook23.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Fri, 10 Jun 2022 15:52:04 GMT

Revision 3 posted to Internet by Keri-Rae Barnum on 6/10/2022 3:52:04 PM

Have you ever wondered if you could sell more books with Amazon ads? Until recently, this was a question that was destined to go unanswered for many authors. However, in the spring of 2022 Amazon announced that all authors – regardless of if they were traditionally, self or assisted published – were gaining access to Amazon ads. While this opens a new window of opportunity for many authors, it also leads to new questions:

We brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. View this webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum.pdf

www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook.mp4

About the Presenter:

Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Fri, 10 Jun 2022 15:51:20 GMT

Revision 2 posted to Internet by Keri-Rae Barnum on 6/10/2022 3:51:20 PM

We brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. View this webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum.pdf

www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Author Learning Center — Fri, 10 Jun 2022 15:48:04 GMT

Revision 1 posted to Internet by Author Learning Center on 6/10/2022 3:48:04 PM

What kind of books have the best chance of success with Amazon ads?

How do you get started running ads on Amazon and how much will it cost?

What kind of resources are available to teach authors more about Amazon ads?

We brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. View this webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum.pdf

www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar