The Three Phases of Effective Book Advertising

Kate Peppiatt — Mon, 26 Oct 2026 20:13:54 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:13:54 PM

Simon & Schuster Advertising Assistant Kate Peppiatt says there are three main phases on a consumer's path to purchase - awareness, consideration, and conversion. These three approaches are used in book advertising as well. Peppiatt says to think of these phases as a funnel, with awareness being the largest section at the top. In the awareness phase of book advertising, readers don't know the title exists, so the goal is to get as many eyeballs on the ad as possible. During the consideration phase, readers are aware of the title but aren't ready to purchase. The advertising team will use tools such social media, Meta (Facebook and Instagram), and Reddit to reach target readers where they are. In the conversion phase, the strategy is to target ads at readers who are already purchasing similar books. Advertising on Amazon can be a great way to connect with these readers, using ads that appear on book pages under the "Customers also bought or read" section, which feels very organic. Per Peppiatt, advertising strategies are based on whether the team is trying to get attention, build interest, or drive purchases.

www.authorlearningcenter.com/.../TheThreePhasesofEffectiveBookAdvertising.mp4