Internet

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Wed, 22 Oct 2025 16:51:23 GMT

Current Revision posted to Internet by Keri-Rae Barnum on 10/22/2025 4:51:23 PM

Regardless of how your book was published – traditionally, self or assisted – Amazon ads can be a key component to finding new readers and selling more books. However, just because Amazon ads can be an effective marketing tool, doesn’t mean they will work for every book or marketing campaign. Before jumping in with both feet, it’s important to consider these key points:

• What kind of books have the best chance of success with Amazon ads?
• How do you get started running ads on Amazon and how much will it cost?
• What kind of resources are available to teach authors more about Amazon ads?

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Author Learning Center — Wed, 22 Oct 2025 16:49:48 GMT

Revision 6 posted to Internet by Author Learning Center on 10/22/2025 4:49:48 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Mon, 08 Sep 2025 12:45:23 GMT

Revision 5 posted to Internet by Keri-Rae Barnum on 9/8/2025 12:45:23 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightForYourBook23.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Thu, 17 Apr 2025 12:32:04 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:32:04 PM

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising1012023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Facebook Advertising 201

Beth Kallman Werner — Thu, 17 Apr 2025 12:29:29 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:29:29 PM

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her "Book Advertising 101" webinar, and then goes into more detail including steps for the following:

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising201_5F00_Werner.pdf
www.authorlearningcenter.com/.../FacebookAdvertising20123.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Skyrocket Your Book Sales: Winning Advertising Strategies for Bestsellers

A.G. Billig — Thu, 08 Aug 2024 20:43:34 GMT

Current Revision posted to Internet by A.G. Billig on 8/8/2024 8:43:34 PM

This session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. dives into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales.

During the webinar, you’ll learn:

• How to effectively use book promo websites to gain visibility and attract readers.
• Tips and tricks for setting up and optimizing Amazon ads to get the most out of your budget.
• Proven strategies for leveraging Facebook ads to target your ideal audience and increase sales.

Whether you’re a new author looking to get noticed, or a seasoned writer aiming to boost your sales, this webinar will provide you with practical, actionable advice to help you achieve your goals. Don’t miss this opportunity to learn from an expert and take your book sales to the next level!

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Skyrocket-Your-Book-Sales_5F00_Handout_5F00_ALC.pdf
www.authorlearningcenter.com/.../SkyrocketYourBookSalesWinningAdvertisingStrategiesforBestsellers.mp4
About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Skyrocket Your Book Sales: Winning Advertising Strategies for Bestsellers

A.G. Billig — Thu, 08 Aug 2024 20:42:03 GMT

Revision 2 posted to Internet by A.G. Billig on 8/8/2024 8:42:03 PM

This session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. will dive into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales.
During the webinar, you’ll learn:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Skyrocket Your Book Sales: Winning Advertising Strategies for Bestsellers

Author Learning Center — Thu, 08 Aug 2024 20:38:46 GMT

Revision 1 posted to Internet by Author Learning Center on 8/8/2024 8:38:46 PM

This session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. will dive into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales.
During the webinar, you’ll learn:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Most Effective Book Advertising Platforms for Authors on a Budget

Katherine Hudencial — Mon, 04 Mar 2024 14:45:45 GMT

Current Revision posted to Internet by Katherine Hudencial on 3/4/2024 2:45:45 PM

Many authors are hesitant to invest in online book advertising due to the cost and uncertainty of its effectiveness. Per W Publishing Group Senior Marketing Manager Katherine Hudencial, Google Ads and Amazon Marketing Services can be great places for authors to test advertising because they have proven to be effective for her authors with a fairly low investment.

Hudencial is a big fan of Google Ads due to it's specificity with audience and power of great search terms. She also likes Amazon Marketing Services for authors because you are advertising to a captive audience already looking for books. Amazon also provides a lot of data on ad performance, which can be very beneficial when determining what ad strategies work best.

Outside of Amazon Marketing Services, Hudencial advises authors it can be difficult to know which ads convert people into buyers from which retailer and on what day.

www.authorlearningcenter.com/.../TheMostEffectiveBookAdvertisingPlatformsforAuthorsonaBudget.mp4

Tags: fiction, Nonfiction, video

The Most Effective Book Advertising Platforms for Authors on a Budget

Katherine Hudencial — Fri, 01 Mar 2024 18:17:54 GMT

Revision 1 posted to Internet by Katherine Hudencial on 3/1/2024 6:17:54 PM

W Publishing Group Senior Marketing Manager Katherine Hudencial discusses Google Ads and Amazon Ads and how they can be beneficial to authors for book promotion.

www.authorlearningcenter.com/.../TheMostEffectiveBookAdvertisingPlatformsforAuthorsonaBudget.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Fri, 08 Dec 2023 17:42:11 GMT

Current Revision posted to Internet by John Andrade on 12/8/2023 5:42:11 PM

Many authors wonder if online paid advertising through social media or other platforms can be a wise investment when marketing and promoting a book. John Andrade, Senior Marketing Director at Nelson Books, says the key to effective paid advertising is to build authority for yourself / the author. This is more important than sales numbers because it can build credibility and ultimately, establish a following. He recommends that authors avoid running ads with only a "buy my book" call to action, and focus more on quality content.

Andrade has found Amazon advertising to be a good investment because you get a clear picture of the return on your investment with the analytics. When it comes to Google advertising, it's more about discoverability over time than turning around a quick profit.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Facebook Advertising 201

Beth Kallman Werner — Thu, 30 Nov 2023 14:43:31 GMT

Revision 3 posted to Internet by Beth Kallman Werner on 11/30/2023 2:43:31 PM

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 21:19:21 GMT

Revision 6 posted to Internet by John Andrade on 11/20/2023 9:19:21 PM

Many authors wonder if online paid advertising through social media or other platforms can be a wise investment when marketing and promoting a book. John Andrade, Senior Marketing Manager at Nelson Books, says the key to effective paid advertising is to build authority for yourself / the author. This is more important than sales numbers because it can build credibility and ultimately, establish a following. He recommends that authors avoid running ads with only a "buy my book" call to action, and focus more on quality content.

Andrade has found Amazon advertising to be a good investment because you get a clear picture of the return on your investment with the analytics. When it comes to Google advertising, it's more about discoverability over time than turning around a quick profit.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 18:34:49 GMT

Revision 5 posted to Internet by John Andrade on 11/20/2023 6:34:49 PM

Many authors wonder if online paid advertising through social media or other platforms can be a wise investment when marketing and promoting a book. John Andrade, Senior Marketing Manager at Nelson Books, says the key to effective paid advertising is to build authority for yourself / the author. This is more important than sales numbers because it can build credibility and ultimately, establish a following. He recommends that authors avoid running ads with a "buy my book" call to action, and focus more on quality content.

He's found Amazon advertising to be a good investment because you get a clear picture of the return on your investment with the analytics. When it comes to Google advertising, it's more about discoverability over time than turning around a quick profit.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 15:37:52 GMT

Revision 4 posted to Internet by John Andrade on 11/20/2023 3:37:52 PM

Nelson Books Senior Marketing Manager John Andrade shares how you can build credibility as an author through strategic paid advertising.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 15:36:47 GMT

Revision 3 posted to Internet by John Andrade on 11/20/2023 3:36:47 PM

Nelson Books Senior Marketing Manager John Andrade shares how you can build credibility as an author through strategic paid advertising.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 15:35:57 GMT

Revision 2 posted to Internet by John Andrade on 11/20/2023 3:35:57 PM

Nelson Books Senior Marketing Manager John Andrade shares how you can build credibility as an author through strategic paid advertising.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaidAdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Building Authority as an Author to Create Successful Paid Advertising Campaigns

John Andrade — Mon, 20 Nov 2023 15:34:02 GMT

Revision 1 posted to Internet by John Andrade on 11/20/2023 3:34:02 PM

Nelson Books Senior Marketing Manager John Andrade shares how you can build credibility as an author through strategic paid advertising.

www.authorlearningcenter.com/.../BuildingAuthorityasanAuthortoCreateSuccessfulPaid-AdvertisingCampaigns.mp4

Tags: fiction, Nonfiction, video

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Thu, 26 Oct 2023 13:07:59 GMT

Revision 4 posted to Internet by Keri-Rae Barnum on 10/26/2023 1:07:59 PM

We’re brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you..

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightForYourBook23.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Mon, 09 Oct 2023 13:05:47 GMT

Revision 11 posted to Internet by Beth Kallman Werner on 10/9/2023 1:05:47 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising1012023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2024, Beth is set to publish the second literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is also scheduled for 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar