Internet

Where and How Authors Should Focus Limited Advertising Budgets

Kate Peppiatt — Mon, 26 Oct 2026 20:19:05 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:19:05 PM

One of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors focus on social media and Amazon. These platforms offer low entry points in cost and flexibility in increasing or decreasing spend as needed. Peppiatt also recommends authors capitalize on seasonal trends such as summer beach reads, back-to-school, and Holiday shopping. Readers are primed to purchase during these time periods. She encourages authors to ensure the ad copy and imagery reflect the seasonal moment and meet readers where they are at.

www.authorlearningcenter.com/.../WhereandHowAuthorsShouldFocusLimitedAdvertisingBudgets.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 20:16:02 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:16:02 PM

In her role as Advertising Assistant at Simon & Schuster, Kate Peppiatt evaluates important advertising metrics during a campaign to determine its level of performance. The specific metrics that are measured depend on the goal of a paid ad—to create awareness, increase consideration, or drive conversion. When trying to create awareness for a book, the team reviews impressions. These are the number of individuals that the ad was shown to and they now know about the book. When trying to increase interest in a book the team focuses on clicks, engagement, and interaction. When conversions are the goal, the team evaluates the number of book units sold versus the amount spent on the advertising. It's important there is a return on the investment.

Peppiatt says the team is constantly learning from ad campaigns and evaluating ad performance to see what is working and what isn't. They want to ensure they are reaching readers and capitalizing on any trends or seasonal opportunities.

www.authorlearningcenter.com/.../CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 20:15:01 GMT

Revision 7 posted to Internet by Kate Peppiatt on 10/26/2026 8:15:01 PM

www.authorlearningcenter.com/.../4034.CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

The Three Phases of Effective Book Advertising

Kate Peppiatt — Mon, 26 Oct 2026 20:13:54 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:13:54 PM

Simon & Schuster Advertising Assistant Kate Peppiatt says there are three main phases on a consumer's path to purchase - awareness, consideration, and conversion. These three approaches are used in book advertising as well. Peppiatt says to think of these phases as a funnel, with awareness being the largest section at the top. In the awareness phase of book advertising, readers don't know the title exists, so the goal is to get as many eyeballs on the ad as possible. During the consideration phase, readers are aware of the title but aren't ready to purchase. The advertising team will use tools such social media, Meta (Facebook and Instagram), and Reddit to reach target readers where they are. In the conversion phase, the strategy is to target ads at readers who are already purchasing similar books. Advertising on Amazon can be a great way to connect with these readers, using ads that appear on book pages under the "Customers also bought or read" section, which feels very organic. Per Peppiatt, advertising strategies are based on whether the team is trying to get attention, build interest, or drive purchases.

www.authorlearningcenter.com/.../TheThreePhasesofEffectiveBookAdvertising.mp4

The Benefits of Starting with Digital Advertising Before Doing Any Print Advertising

Kate Peppiatt — Mon, 26 Oct 2026 20:11:25 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:11:25 PM

While both traditional advertising and digital advertising can be beneficial for a book, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors start with digital advertising. This is because digital offers better audience targeting capabilities, flexibility with redirecting budget, detailed performance data, and more cost effective options. When choosing which digital platforms to start with, Peppiatt suggests Meta (Facebook and Instagram) and Amazon. Meta is a great way to create title awareness, she says, because of the highly customizable and niche audience targeting. Meta is also very budget-friendly. With Amazon Advertising, there is a clear path to purchase because of the amount of readers already purchasing books on Amazon, and because of programs like Kindle + (formerly Kindle Unlimited).

www.authorlearningcenter.com/.../TheBenefitsofStartingwithDigitalAdvertisingBeforeDoingAnyPrintAdvertising.mp4

The Benefits of Starting with Digital Advertising Before Doing Any Print Advertising

Kate Peppiatt — Mon, 26 Oct 2026 20:10:26 GMT

Revision 1 posted to Internet by Kate Peppiatt on 10/26/2026 8:10:26 PM

www.authorlearningcenter.com/.../TheBenefitsofStartingwithDigitalAdvertisingBeforeDoingAnyPrintAdvertising.mp4

Simon & Schuster's Kate Peppiatt on Her Role as Advertising Assistant of Corporate Marketing

Kate Peppiatt — Mon, 26 Oct 2026 20:07:39 GMT

Current Revision posted to Internet by Kate Peppiatt on 10/26/2026 8:07:39 PM

As an Advertising Assistant at Simon & Schuster, Kate Peppiatt primarily works on executing paid advertising campaigns across both traditional and digital media. The team functions as an in-house advertising agency, working with the marketing team to determine where and how advertising budgets should be spent. The team coordinates general and title-specific campaigns from start to finish, considering important aspects such as market trends, sales goals, author platform, seasonal opportunities, and budget. Then, they set up the campaigns on various platforms such as Meta or Amazon. Ad performance is monitored throughout the duration of a campaign to see if any changes need to be made to optimize performance. The final step is to report campaign data and results to the marketing team to evaluate level of success and use the data for future advertising decisions.

Peppiatt emphasizes that the most important consideration when planning book advertising campaigns is to know the target audience and where these readers are most likely to interact with the paid ad spend.

www.authorlearningcenter.com/.../SimonSchustersKatePeppiattonHerRoleasAdvertisingAssistantofCorporateMarketing.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:58:20 GMT

Revision 6 posted to Internet by Kate Peppiatt on 10/26/2026 7:58:20 PM

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:57:53 GMT

Revision 5 posted to Internet by Kate Peppiatt on 10/26/2026 7:57:53 PM

www.authorlearningcenter.com/.../4428.CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:57:11 GMT

Revision 4 posted to Internet by Kate Peppiatt on 10/26/2026 7:57:11 PM

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:56:55 GMT

Revision 3 posted to Internet by Kate Peppiatt on 10/26/2026 7:56:55 PM

www.authorlearningcenter.com/.../4048.CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:55:39 GMT

Revision 2 posted to Internet by Kate Peppiatt on 10/26/2026 7:55:39 PM

www.authorlearningcenter.com/.../4048.CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

Common Book Advertising Metrics to Monitor During a Campaign

Kate Peppiatt — Mon, 26 Oct 2026 19:53:51 GMT

Revision 1 posted to Internet by Kate Peppiatt on 10/26/2026 7:53:51 PM

www.authorlearningcenter.com/.../CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4

Tags: fiction, Nonfiction, video

Skyrocket Your Book Sales: Winning Advertising Strategies for Bestsellers

A.G. Billig — Thu, 14 May 2026 20:26:03 GMT

Current Revision posted to Internet by A.G. Billig on 5/14/2026 8:26:03 PM

This session with bestselling author and book marketing expert A.G. Billig is designed to help authors and publishers unlock the secrets of boosting book sales through powerful advertising techniques. A.G. dives into the best practices for using book promo websites, Amazon ads, and Facebook ads to reach a wider audience and drive more sales.

During the webinar you’ll learn:

• How to effectively use book promo websites to gain visibility and attract readers.
• Tips and tricks for setting up and optimizing Amazon ads to get the most out of your budget.
• Proven strategies for leveraging Facebook ads to target your ideal audience and increase sales.

Whether you’re a new author looking to get noticed, or a seasoned writer aiming to boost your sales, this webinar will provide you with practical, actionable advice to help you achieve your goals. Don’t miss this opportunity to learn from an expert and take your book sales to the next level!

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../7522.Skyrocket-Your-Book-Sales_5F00_Handout_5F00_ALC.pdf
www.authorlearningcenter.com/.../SkyrocketYourBookSalesWinningAdvertisingStrategiesforBestsellers26.mp4

About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Skyrocket Your Book Sales: Winning Advertising Strategies for Bestsellers new

Author Learning Center — Thu, 14 May 2026 20:22:26 GMT

Revision 1 posted to Internet by Author Learning Center on 5/14/2026 8:22:26 PM

During the webinar you’ll learn:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Wed, 22 Oct 2025 16:51:23 GMT

Current Revision posted to Internet by Keri-Rae Barnum on 10/22/2025 4:51:23 PM

Regardless of how your book was published – traditionally, self or assisted – Amazon ads can be a key component to finding new readers and selling more books. However, just because Amazon ads can be an effective marketing tool, doesn’t mean they will work for every book or marketing campaign. Before jumping in with both feet, it’s important to consider these key points:

• What kind of books have the best chance of success with Amazon ads?
• How do you get started running ads on Amazon and how much will it cost?
• What kind of resources are available to teach authors more about Amazon ads?

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Author Learning Center — Wed, 22 Oct 2025 16:49:48 GMT

Revision 6 posted to Internet by Author Learning Center on 10/22/2025 4:49:48 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

NOTE: If you haven't viewed Keri's recorded webinars on “Amazon Algorithms 101” and "Keywords Decoded for Authors", we recommend reviewing these prior to attending this session.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2025.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightforYourBook25.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Amazon Ads: Are They Right for Your Book?

Keri-Rae Barnum — Mon, 08 Sep 2025 12:45:23 GMT

Revision 5 posted to Internet by Keri-Rae Barnum on 9/8/2025 12:45:23 PM

We’ve brought in publishing and marketing expert Keri-Rae Barnum to answer these questions and more. Watch this recorded webinar training to find out if Amazon Ads are right for you.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../AmazonAds_5F00_ALC-Handout_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../AmazonAdsAreTheyRightForYourBook23.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Book Advertising 101: Planning a Book Advertising Campaign

Beth Kallman Werner — Thu, 17 Apr 2025 12:32:04 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:32:04 PM

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../1007.ALC-Handout-_2D00_-Book-Advertising_5F00_Werner.pdf
www.authorlearningcenter.com/.../BookAdvertising1012023.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Facebook Advertising 201

Beth Kallman Werner — Thu, 17 Apr 2025 12:29:29 GMT

Current Revision posted to Internet by Beth Kallman Werner on 4/17/2025 12:29:29 PM

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her "Book Advertising 101" webinar, and then goes into more detail including steps for the following:

-Setting up various kinds of ads
-Performing well for minimal investment
-Expanding to reach global readers
-Fostering discovery for increased book sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Facebook-Advertising201_5F00_Werner.pdf
www.authorlearningcenter.com/.../FacebookAdvertising20123.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar