How Authors Can Optimize Amazon to Maximize Book Sales

Penny Sansevieri — Wed, 02 May 2018 12:30:57 GMT

Current Revision posted to Amazon by Penny Sansevieri on 5/2/2018 12:30:57 PM

Author Marketing Experts CEO Penny Sansevieri has spent a lot of time analyzing Amazon to understand what attracts buyers and readers. Amazon's algorithm, or process for showing book search results, is based on the number of reviews a book has, how it's categorized, and keyword strings associated with the book. Singular keywords won't attract the kind of traffic that keyword strings will, she says, much like Google. Using strong keyword strings in your metadata can help your discoverability, driving more traffic to your book. Another way to optimize Amazon, Sansevieri says, is to participate in the Kindle Unlimited program. Kindle Unlimited allows members to download ten books at a time to their devices. These readers typically consume content more often and more quickly than other readers. Kindle Unlimited can be a great fit for genre fiction authors or authors working on a series and looking to gain some traction on Amazon.

www.authorlearningcenter.com/.../How-Authors-Can-Optimize-Amazon-to-Maximize-Book-Sales.mp4

Tags: fiction, Nonfiction, Subscriber, video