Obtaining and Featuring Book Reviews

Beth Kallman Werner — Thu, 17 Apr 2025 12:30:27 GMT

Current Revision posted to Others by Beth Kallman Werner on 4/17/2025 12:30:27 PM

The Good, The Bad, and the Ugly

Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner addresses these important questions:

• Why are book reviews important?
• What are various sources of book reviews, both paid and unpaid?
• Is it really ok to pay for book reviews?
• What happens if I get a negative review?
• How do I get the most value from a good review?
• Where do reviews fit into my overall marketing plan?

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf
www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Obtaining and Featuring Book Reviews

Beth Kallman Werner — Thu, 11 Nov 2021 16:02:22 GMT

Revision 5 posted to Others by Beth Kallman Werner on 11/11/2021 4:02:22 PM

The Good, The Bad, and the Ugly

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf
www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2022.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Obtaining and Featuring Book Reviews

Beth Kallman Werner — Thu, 11 Nov 2021 16:01:46 GMT

Revision 4 posted to Others by Beth Kallman Werner on 11/11/2021 4:01:46 PM

The Good, The Bad, and the Ugly

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf
www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Obtaining and Featuring Book Reviews

Author Learning Center — Thu, 11 Nov 2021 15:57:07 GMT

Revision 3 posted to Others by Author Learning Center on 11/11/2021 3:57:07 PM

The Good, The Bad, and the Ugly

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf
www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Obtaining and Featuring Book Reviews

Author Learning Center — Thu, 11 Nov 2021 15:34:21 GMT

Revision 2 posted to Others by Author Learning Center on 11/11/2021 3:34:21 PM

The Good, The Bad, and the Ugly

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf

Obtaining and Featuring Book Reviews

Author Learning Center — Thu, 11 Nov 2021 15:20:09 GMT

Revision 1 posted to Others by Author Learning Center on 11/11/2021 3:20:09 PM

The Good, The Bad, and the Ugly

Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.

Here is the handout referenced in the session: