<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Others</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Social Proof for Authors: How to Get Book Reviews That Sell Books for You</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8469/social-proof-for-authors-how-to-get-book-reviews-that-sell-books-for-you</link><pubDate>Wed, 11 Feb 2026 21:25:15 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e25c6deb-e9d4-4eda-ad3f-13651bb042a9</guid><dc:creator>A.G. Billig</dc:creator><description>Current Revision posted to Others by A.G. Billig on 2/11/2026 9:25:15 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;br /&gt;Are you struggling to get your book noticed in a crowded marketplace? You&amp;rsquo;ve poured your heart into writing, but without reviews, your book may be invisible to potential readers. The good news? Reviews aren&amp;rsquo;t just feedback. They&amp;rsquo;re powerful social proof that can dramatically increase sales.&lt;/p&gt;
&lt;p&gt;In this action-packed webinar, discover how to turn your readers into enthusiastic advocates for your book. You&amp;rsquo;ll learn why social proof matters, how to strategically gather authentic reviews, and, most importantly, how to leverage those reviews to sell more books, without feeling pushy or spammy. Author and book marketing expert A.G. Billig covers:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull;&amp;nbsp; The psychology behind why reviews influence buying decisions&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Proven strategies for getting reviews before and after your book launches&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;How to identify and reach the right reviewers&amp;mdash;readers, bloggers, and influencers&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Tools and templates to streamline review requests and follow-ups&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Ways to use reviews as marketing assets across social media, email, and ads&lt;/p&gt;
&lt;p&gt;Whether you&amp;rsquo;re a first-time author or an experienced self-publisher, this webinar will give you practical, ready-to-use tactics to build credibility, attract more readers, and grow your book sales. Don&amp;rsquo;t let your hard work sit unnoticed. Learn how a handful of well-placed reviews can become your most powerful marketing tool. Walk away with strategies you can implement immediately&amp;mdash;and start turning reviews into revenue. Start letting your readers do the selling for you!&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/Social-Proof-for-Authors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../Social-Proof-for-Authors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/SocialProofforAuthorsHowtoGetBookReviewsThatSellBooksforYou.mp4"&gt;www.authorlearningcenter.com/.../SocialProofforAuthorsHowtoGetBookReviewsThatSellBooksforYou.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&amp;rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Social Proof for Authors: How to Get Book Reviews That Sell Books for You</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8469/social-proof-for-authors-how-to-get-book-reviews-that-sell-books-for-you/revision/2</link><pubDate>Wed, 11 Feb 2026 20:03:08 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e25c6deb-e9d4-4eda-ad3f-13651bb042a9</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Others by Author Learning Center on 2/11/2026 8:03:08 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;br /&gt;Are you struggling to get your book noticed in a crowded marketplace? You&amp;rsquo;ve poured your heart into writing, but without reviews, your book may be invisible to potential readers. The good news? Reviews aren&amp;rsquo;t just feedback. They&amp;rsquo;re powerful social proof that can dramatically increase sales.&lt;/p&gt;
&lt;p&gt;In this action-packed webinar, discover how to turn your readers into enthusiastic advocates for your book. You&amp;rsquo;ll learn why social proof matters, how to strategically gather authentic reviews, and, most importantly, how to leverage those reviews to sell more books, without feeling pushy or spammy. Author and book marketing expert A.G. Billig covers:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull;&amp;nbsp; The psychology behind why reviews influence buying decisions&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Proven strategies for getting reviews before and after your book launches&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;How to identify and reach the right reviewers&amp;mdash;readers, bloggers, and influencers&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Tools and templates to streamline review requests and follow-ups&lt;br /&gt;&lt;span&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Ways to use reviews as marketing assets across social media, email, and ads&lt;/p&gt;
&lt;p&gt;Whether you&amp;rsquo;re a first-time author or an experienced self-publisher, this webinar will give you practical, ready-to-use tactics to build credibility, attract more readers, and grow your book sales. Don&amp;rsquo;t let your hard work sit unnoticed. Learn how a handful of well-placed reviews can become your most powerful marketing tool. Walk away with strategies you can implement immediately&amp;mdash;and start turning reviews into revenue. Start letting your readers do the selling for you!&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/Social-Proof-for-Authors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../Social-Proof-for-Authors_5F00_Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&amp;rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Social Proof for Authors: How to Get Book Reviews That Sell Books for You</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8469/social-proof-for-authors-how-to-get-book-reviews-that-sell-books-for-you/revision/1</link><pubDate>Wed, 11 Feb 2026 20:01:58 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e25c6deb-e9d4-4eda-ad3f-13651bb042a9</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Others by Author Learning Center on 2/11/2026 8:01:58 PM&lt;br /&gt;

&lt;p&gt;Are you struggling to get your book noticed in a crowded marketplace? You&amp;rsquo;ve poured your heart into writing, but without reviews, your book may be invisible to potential readers. The good news? Reviews aren&amp;rsquo;t just feedback. They&amp;rsquo;re powerful social proof that can dramatically increase sales.&lt;/p&gt;
&lt;p&gt;In this action-packed webinar, discover how to turn your readers into enthusiastic advocates for your book. You&amp;rsquo;ll learn why social proof matters, how to strategically gather authentic reviews, and, most importantly, how to leverage those reviews to sell more books, without feeling pushy or spammy. Author and book marketing expert A.G. Billig covers:&lt;/p&gt;
&lt;p&gt;The psychology behind why reviews influence buying decisions&lt;br /&gt;Proven strategies for getting reviews before and after your book launches&lt;br /&gt;How to identify and reach the right reviewers&amp;mdash;readers, bloggers, and influencers&lt;br /&gt;Tools and templates to streamline review requests and follow-ups&lt;br /&gt;Ways to use reviews as marketing assets across social media, email, and ads&lt;/p&gt;
&lt;p&gt;Whether you&amp;rsquo;re a first-time author or an experienced self-publisher, this webinar will give you practical, ready-to-use tactics to build credibility, attract more readers, and grow your book sales. Don&amp;rsquo;t let your hard work sit unnoticed. Learn how a handful of well-placed reviews can become your most powerful marketing tool. Walk away with strategies you can implement immediately&amp;mdash;and start turning reviews into revenue. Start letting your readers do the selling for you!&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/Social-Proof-for-Authors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../Social-Proof-for-Authors_5F00_Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&amp;rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews</link><pubDate>Thu, 17 Apr 2025 12:30:27 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Beth Kallman Werner</dc:creator><description>Current Revision posted to Others by Beth Kallman Werner on 4/17/2025 12:30:27 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner addresses these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ObtainingandFeaturingBookReviews.mp4"&gt;www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;&lt;span&gt;Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children&amp;rsquo;s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth&amp;rsquo;s own book, &amp;quot;Travels of an Independent Woman&amp;quot;, is scheduled for September 2026.&amp;nbsp;&lt;/span&gt;&lt;span&gt;For more information on Author Connections and the services offered, visit&amp;nbsp;&lt;/span&gt;&lt;a href="https://authorconnections.com/"&gt;https://authorconnections.com/&lt;/a&gt;&lt;span&gt;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews</link><pubDate>Wed, 27 Mar 2024 21:05:44 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Current Revision posted to Others by Keri-Rae Barnum on 3/27/2024 9:05:44 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthors_5F00_Handout-24.pdf"&gt;www.authorlearningcenter.com/.../ReviewsforAuthors_5F00_Handout-24.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews24.mp4"&gt;www.authorlearningcenter.com/.../ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews24.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;&lt;span&gt;Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;&lt;span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews/revision/5</link><pubDate>Wed, 27 Mar 2024 18:09:53 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 5 posted to Others by Author Learning Center on 3/27/2024 6:09:53 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;&lt;span&gt;Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;&lt;span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews/revision/4</link><pubDate>Wed, 27 Mar 2024 18:09:05 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 4 posted to Others by Author Learning Center on 3/27/2024 6:09:05 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The Best Ways for Authors to Acquire Meaningful Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8339/the-best-ways-for-authors-to-acquire-meaningful-reviews</link><pubDate>Fri, 02 Feb 2024 20:25:31 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3ce190f0-e3ca-4fc8-b36b-dbd6442bc648</guid><dc:creator>Elizabeth Hawkins</dc:creator><description>Current Revision posted to Others by Elizabeth Hawkins on 2/2/2024 8:25:31 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;Acquiring book reviews, both professional and reader, is an important aspect of book marketing, as reviews can influence whether readers want to purchase a book, and whether decision-makers want to consider a book for an opportunity. W Publishing Group Publicity Manager Elizabeth Hawkins begins reaching out for reviews for her authors&amp;#39; books at least nine months to a year in advance of release. She recommends authors do the same on their own, along with making a list of who they know that could possibly provide a review. Nonfiction authors are encouraged to reach out to experts in their field to request reviews or testimonials. Hawkins is always pleasantly surprised by the meaningful collaborations that can be created when an author takes a chance on reaching out to people they may not know.&lt;br /&gt; &lt;br /&gt;Per Hawkins, garnering both professional and reader reviews takes time, planning, and reaching out, maybe even more than once. She says the key to obtaining reviews is being persistent in a respectful way. Authors can also work with a publicist to write and distribute a press release, which can bring a lot of attention to a book. Once reviews are acquired, Hawkins recommends using some of the best reviews in all marketing efforts, as this can garner more opportunities.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/TheBestWaysforAuthorstoAcquireMeaningfulReviews.mp4"&gt;www.authorlearningcenter.com/.../TheBestWaysforAuthorstoAcquireMeaningfulReviews.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item><item><title>The Best Ways for Authors to Acquire Meaningful Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8339/the-best-ways-for-authors-to-acquire-meaningful-reviews/revision/2</link><pubDate>Fri, 02 Feb 2024 19:13:25 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3ce190f0-e3ca-4fc8-b36b-dbd6442bc648</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Others by Author Learning Center on 2/2/2024 7:13:25 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;Acquiring book reviews, both professional and reader, is an important aspect of book marketing, as reviews can influence whether readers want to purchase a book, and whether decision-makers want to consider a book for an opportunity. W Publishing Group Publicity Manager Elizabeth Hawkins begins reaching out for reviews for her authors&amp;#39; books at least nine months to a year in advance of release. She recommends authors do the same on their own, along with making a list of who they know that could possibly provide a review. Nonfiction authors are encouraged to reach out to experts in their field to request reviews or testimonials. Hawkins is always pleasantly surprised by the meaningful collaborations that can be created when an author takes a chance on reaching out to people they may not know.&lt;br /&gt; &lt;br /&gt;Per Hawkins, garnering both professional and reader reviews takes time, planning, and reaching out, maybe even more than once. She says the key to obtaining reviews is being persistent in a respectful way. Authors can also work with a publicist to write and distribute a press release, which can bring a lot of attention to a book. Once reviews are acquired, Hawkins recommends using some of the best reviews in all marketing efforts, as this can garner more opportunities.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/TheBestWaysforAuthorstoAcquireMeaningfulReviews.mp4"&gt;www.authorlearningcenter.com/.../TheBestWaysforAuthorstoAcquireMeaningfulReviews.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item><item><title>How Authors Can Acquire Both Reader and Professional Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8339/the-best-ways-for-authors-to-acquire-meaningful-reviews/revision/1</link><pubDate>Wed, 31 Jan 2024 16:00:52 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3ce190f0-e3ca-4fc8-b36b-dbd6442bc648</guid><dc:creator>Elizabeth Hawkins</dc:creator><description>Revision 1 posted to Others by Elizabeth Hawkins on 1/31/2024 4:00:52 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;W Publishing Group Publicity Manager Elizabeth Hawkins shares how authors can acquire both reader and professional book reviews.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews/revision/3</link><pubDate>Thu, 15 Sep 2022 20:19:21 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 3 posted to Others by Keri-Rae Barnum on 9/15/2022 8:19:21 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../ReviewsforAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews.mp4"&gt;www.authorlearningcenter.com/.../ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews/revision/2</link><pubDate>Thu, 15 Sep 2022 20:18:55 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 2 posted to Others by Keri-Rae Barnum on 9/15/2022 8:18:55 PM&lt;br /&gt;
&lt;p&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../ReviewsforAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews.mp4"&gt;www.authorlearningcenter.com/.../ReviewsforAuthorsInsiderTipsforHowtoGetReaderReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Reviews for Authors: Insider Tips for How to Get Reader Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8101/reviews-for-authors-insider-tips-for-how-to-get-reader-reviews/revision/1</link><pubDate>Thu, 15 Sep 2022 20:16:27 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9c38be02-00c8-4789-97b6-ffd2cf0ef429</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 1 posted to Others by Keri-Rae Barnum on 9/15/2022 8:16:27 PM&lt;br /&gt;

&lt;p&gt;A great review provides social proof for your book and can help turn book browsers into buyers. But authors know that building up reviews for your book can be much harder than it sounds. What can you do once you&amp;rsquo;ve exhausted your list of family and friends and are still struggling to wrangle a handful of reviews?&lt;/p&gt;
&lt;p&gt;Keri-Rae Barnum of New Shelves Books joins us to share insider tips on where to find new reviewers for your book, and how to ask for reviews and actually get results.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ReviewsforAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../ReviewsforAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews/revision/5</link><pubDate>Thu, 11 Nov 2021 16:02:22 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Beth Kallman Werner</dc:creator><description>Revision 5 posted to Others by Beth Kallman Werner on 11/11/2021 4:02:22 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner addresses these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ObtainingandFeaturingBookReviews.mp4"&gt;www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called &amp;#39;Real Women&amp;rsquo;s Stories&amp;#39;. Her own book, &amp;#39;Travels of an Independent Woman&amp;#39;, is scheduled for Summer 2022.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews/revision/4</link><pubDate>Thu, 11 Nov 2021 16:01:46 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Beth Kallman Werner</dc:creator><description>Revision 4 posted to Others by Beth Kallman Werner on 11/11/2021 4:01:46 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner will address these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ObtainingandFeaturingBookReviews.mp4"&gt;www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called &amp;#39;Real Women&amp;rsquo;s Stories&amp;#39;. Her own book, &amp;#39;Travels of an Independent Woman&amp;#39;, is scheduled for Summer 2022.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews/revision/3</link><pubDate>Thu, 11 Nov 2021 15:57:07 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 3 posted to Others by Author Learning Center on 11/11/2021 3:57:07 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner will address these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ObtainingandFeaturingBookReviews.mp4"&gt;www.authorlearningcenter.com/.../ObtainingandFeaturingBookReviews.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called &amp;#39;Real Women&amp;rsquo;s Stories&amp;#39;. Her own book, &amp;#39;Travels of an Independent Woman&amp;#39;, is scheduled for Summer 2022.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews/revision/2</link><pubDate>Thu, 11 Nov 2021 15:34:21 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Others by Author Learning Center on 11/11/2021 3:34:21 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner will address these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Book-Reviews_5F00_Werner.pdf&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called &amp;#39;Real Women&amp;rsquo;s Stories&amp;#39;. Her own book, &amp;#39;Travels of an Independent Woman&amp;#39;, is scheduled for Summer 2022.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>Obtaining and Featuring Book Reviews</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/8056/obtaining-and-featuring-book-reviews/revision/1</link><pubDate>Thu, 11 Nov 2021 15:20:09 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5aae2160-3368-45e4-9795-9d68ea73dfa3</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Others by Author Learning Center on 11/11/2021 3:20:09 PM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;The Good, The Bad, and the Ugly&lt;/h3&gt;
&lt;p&gt;&lt;br /&gt;Reviews are a critical, but challenging part of any book&amp;rsquo;s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner will address these important questions:&lt;/p&gt;
&lt;p&gt;&amp;bull; Why are book reviews important?&lt;br /&gt;&amp;bull; What are various sources of book reviews, both paid and unpaid?&lt;br /&gt;&amp;bull; Is it really ok to pay for book reviews?&lt;br /&gt;&amp;bull; What happens if I get a negative review?&lt;br /&gt;&amp;bull; How do I get the most value from a good review?&lt;br /&gt;&amp;bull; Where do reviews fit into my overall marketing plan?&lt;/p&gt;
&lt;p&gt;Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called &amp;#39;Real Women&amp;rsquo;s Stories&amp;#39;. Her own book, &amp;#39;Travels of an Independent Woman&amp;#39;, is scheduled for Summer 2022.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>The Benefits of Book Reviews and How to Acquire Them</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/7805/the-benefits-of-book-reviews-and-how-to-acquire-them</link><pubDate>Fri, 29 May 2020 18:30:04 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:162cc153-ca8b-4347-bbdf-63cff25a8ac6</guid><dc:creator>Author Learning Center</dc:creator><description>Current Revision posted to Others by Author Learning Center on 5/29/2020 6:30:04 PM&lt;br /&gt;
&lt;p&gt;Thousands of books are released every single day. You can make yours stand out by acquiring book reviews from multiple sources. In this video, published authors and book marketing experts explain&amp;nbsp;why every author should seek out book reviews.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;While major book review outlets&amp;nbsp;like Kirkus Reviews and Publishers Weekly are seen as the most coveted review sources, it can serve you well to get your book reviewed by smaller publications and independent book bloggers or YouTube personalities. You can garner more reviews this way, and gain more credibility if you do approach a bigger reviewer.&lt;/p&gt;
&lt;p&gt;You may even consider sending &lt;a href="/marketing/book-reviews/w/advance-review-copies/6582/what-is-an-advance-review-copy-and-how-is-it-useful-for-authors---article" rel="noopener noreferrer" target="_blank"&gt;Advance Review Copies (ARC)&lt;/a&gt;&amp;nbsp;to your readers and social media followers. An&amp;nbsp;ARC is a free, promotional copy of a book that&amp;rsquo;s in the process of being published, but has yet to be released. It may be printed and bound or in electronic format. Sending out ARCs is one of the most effective ways to&amp;nbsp;get&amp;nbsp;your book reviewed online or in a publication, before it&amp;#39;s even published.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/TheBenefitsofBookReviewsandHowtoAcquireThem.mp4"&gt;www.authorlearningcenter.com/.../TheBenefitsofBookReviewsandHowtoAcquireThem.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item><item><title>The Benefits of Book Reviews and How to Acquire Them</title><link>https://www.authorlearningcenter.com/marketing/book-reviews/w/others/7805/the-benefits-of-book-reviews-and-how-to-acquire-them/revision/1</link><pubDate>Fri, 29 May 2020 18:13:51 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:162cc153-ca8b-4347-bbdf-63cff25a8ac6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Others by Author Learning Center on 5/29/2020 6:13:51 PM&lt;br /&gt;
&lt;p&gt;Thousands of books are released every single day. You can make yours stand out by acquiring book reviews from multiple sources. In this video, published authors and book marketing experts explain&amp;nbsp;why every author should seek out book reviews.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;While major book review outlets&amp;nbsp;like Kirkus Reviews and Publishers Weekly are seen as the most coveted review sources, it can serve you well to get your book reviewed by smaller publications and independent book bloggers or YouTube personalities. You can garner more reviews this way, and gain more credibility if you do approach a bigger reviewer.&lt;/p&gt;
&lt;p&gt;You may even consider sending &lt;a href="/marketing/book-reviews/w/advance-review-copies/6582/what-is-an-advance-review-copy-and-how-is-it-useful-for-authors---article" rel="noopener noreferrer" target="_blank"&gt;Advance Review Copies (ARC)&lt;/a&gt;&amp;nbsp;to your readers and social media followers. An&amp;nbsp;ARC is a free, promotional copy of a book that&amp;rsquo;s in the process of being published, but has yet to be released. It may be printed and bound or in electronic format. Sending out ARCs is one of the most effective ways to&amp;nbsp;get&amp;nbsp;your book reviewed online or in a publication, before it&amp;#39;s even published.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-10/TheBenefitsofBookReviewsandHowtoAcquireThem.mp4"&gt;www.authorlearningcenter.com/.../TheBenefitsofBookReviewsandHowtoAcquireThem.mp4&lt;/a&gt;&lt;/p&gt;
&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item></channel></rss>