https://www.authorlearningcenter.com/marketing/branding/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/branding/w/book-design/8408/master-your-story-building-an-unforgettable-author-brandWed, 20 Nov 2024 22:10:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1d8dfe9d-1415-447e-9f65-f796651d2f8eA.G. BilligThis session with bestselling author and book marketing expert A.G. Billig is essential for authors seeking to establish a unique and powerful brand that resonates with readers and industry professionals. You'll learn how to create an authentic author identity that leaves a lasting impression. Key takeaways are: Define Your Unique Voice: Discover how to craft a personal narrative that reflects your values, experiences, and creative style. Identify Your Target Audience: Learn strategies for understanding who your ideal readers are and how to engage with them effectively. Build a Cohesive Online Presence: Master the art of creating a consistent and appealing author website, social media profiles, and marketing materials. Leverage Your Personal Story: Use your own experiences and background to shape a relatable and authentic author brand. Increase Credibility and Trust: Learn how to present yourself professionally to attract readers, agents, and publishers. Create a Long-Term Branding Strategy: Walk away with a clear plan for evolving and growing your author brand throughout your career. By the end of this webinar, you’ll have actionable steps to develop a brand that not only enhances your visibility but also deepens your connection with your audience. Here is the handout referenced in the sessions: www.authorlearningcenter.com/.../Author-Brand-Wellness-Check_5F00_ALC.pdf www.authorlearningcenter.com/.../MasterYourStoryBuildinganUnforgettableAuthorBrand.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/branding/w/book-design/8349/the-importance-of-frequency-and-relevance-in-building-an-author-s-platform-onlineFri, 16 Feb 2024 22:01:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:82f5b6ca-33d2-4a4d-ba22-02e92a6e7366Allison CarterAuthor platforms and branding work together to create meaningful strategies that allow authors to create awareness for their work and entice readers to buy their books. An author platform is an author's ability to reach readers, while branding is how the author is perceived by readers and can include logos, genres, messaging, and more. Per W Publishing Group Publicity Manager Allison Carter, social media is an important part of building an author's online platform. The key to success with getting noticed online is frequency and relevance, she says. Frequency is how often an author posts new content on their social media platforms. The more often an author posts, the more likely the platform's algorithm is to show that content to users. Relevance is how newsworthy your content is, meaning is it trending or evergreen. It's important to find ways to tie your content and messaging to things that are relevant. www.authorlearningcenter.com/.../TheImportanceofFrequencyandRelevanceinBuildinganAuthorsPlatformOnline.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/branding/w/book-design/8338/the-importance-of-creating-an-authentic-brand-as-an-authorFri, 02 Feb 2024 20:27:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b2a0dcc3-166e-4ee8-98fe-e938207e87e4Elizabeth HawkinsAuthor branding can be an important part of marketing because it affects how readers perceive you and your work. Branding can include your messaging, colors, logo, genre, and more. Per Publicity Manager Elizabeth Hawkins, an author's branding must be authentic to be effective. She encourages authors to be true to who they are and to their story or messaging. In her role with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Hawkins works with many nonfiction authors where the focus is on their personal story or message, which opens up doors when it comes to publicity. Media outlets, reviewers, and readers are drawn to honesty, and to authors whose branding is in alignment with the story or message they are sharing. She recommends authors understand what they want to deliver with their messaging, and be crystal clear with that in their branding. www.authorlearningcenter.com/.../TheImportanceofCreatinganAuthenticBrandasanAuthor.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-authorFri, 08 Dec 2023 20:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6ca1c784-7e22-40cf-b432-d9aeb44ad0cbMark GlesneIt can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you are trying to sell to consumers. Per Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, you need to realize that you already are a personal brand, and every touchpoint you create continues to shape that brand. There are three key steps he recommends authors take to start developing their brand further: 1) Find your unique voice and perspective 2) Build awareness and trust 3) Deliver consistent value year-round By following these steps and being consistent, you will start to see sales as a natural outcome of your efforts. www.authorlearningcenter.com/.../ThreeStepsforDevelopingYourBrandasanAuthor.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/branding/w/book-designThu, 07 Dec 2023 15:48:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8bffbf2a-75a2-49aa-a6f3-2b67e9e3cbdbhttps://www.authorlearningcenter.com/marketing/branding/w/logos/3363/using-art-from-the-internet---video?CommentId=7a4c8f96-4c0d-4a1c-8007-5b869d150988Mon, 03 Jul 2023 22:11:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7a4c8f96-4c0d-4a1c-8007-5b869d150988Rebecca GilletteI'm glad you mentioned the stock photography sites. I have used them to great effect! Thanks!https://www.authorlearningcenter.com/marketing/branding/w/logos/1705/how-can-i-create-a-logo---article?CommentId=6505dab8-4f2b-44c2-860c-ff263531db8bFri, 11 Mar 2022 04:45:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6505dab8-4f2b-44c2-860c-ff263531db8bTeresa StaalCowleyThank you Suzette, great information, you answered questions I have always had.https://www.authorlearningcenter.com/marketing/branding/w/logos/1705/how-can-i-create-a-logo---article?CommentId=87cf5db7-595a-491b-8761-4e3477b1b42fTue, 11 Jan 2022 22:27:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:87cf5db7-595a-491b-8761-4e3477b1b42fAzubuike OnyekwulujeGreat information. Thankshttps://www.authorlearningcenter.com/marketing/branding/w/book-design/2138/book-cover-trends---article?CommentId=67c6a84e-02c0-40ad-a985-eaebaeb47d0fFri, 19 Feb 2021 16:22:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:67c6a84e-02c0-40ad-a985-eaebaeb47d0fAdria Cruz TaborGot some inspirations for my book cover!https://www.authorlearningcenter.com/marketing/branding/w/logos/1705/how-can-i-create-a-logo---article?CommentId=5a96234a-2af3-453f-851b-31d51e13c631Tue, 08 Dec 2020 19:23:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5a96234a-2af3-453f-851b-31d51e13c631Liana Joi JenningsThank you. This is helpful info for how to get started.https://www.authorlearningcenter.com/marketing/branding/w/book-design/2146/a-breakdown-of-your-book-cover---article?CommentId=cf6b50df-1e82-483b-b796-c18d6af5e2f4Mon, 15 Jun 2020 03:59:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cf6b50df-1e82-483b-b796-c18d6af5e2f4Author Learning CenterWe're so proud to be a part of your journey. Keep on writing!https://www.authorlearningcenter.com/marketing/branding/w/book-design/2146/a-breakdown-of-your-book-cover---article?CommentId=bbe6e177-5d7e-48b4-9fe6-20d8e8882b67Mon, 15 Jun 2020 03:45:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bbe6e177-5d7e-48b4-9fe6-20d8e8882b67Carla Sue FordThis is very helpful for a new writer. Thanks.https://www.authorlearningcenter.com/marketing/branding/w/book-design/2138/book-cover-trends---article?CommentId=c3afeb78-1e12-4353-bcfe-beb86c08d924Sun, 11 Aug 2019 00:27:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c3afeb78-1e12-4353-bcfe-beb86c08d924Janet BinghamI used my own folk art for the cover. It is simple, bright -colored, and easy to read. So, take a look!https://www.authorlearningcenter.com/marketing/branding/w/titles/2245/lessons-in-book-marketing---video?CommentId=393e64f2-635d-4b5e-9db2-75b7a4785754Fri, 22 Mar 2019 13:49:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:393e64f2-635d-4b5e-9db2-75b7a4785754Alexia FranklinGreat advice my book is called From Fear To Peace I was defrauded lost everything very nearly my life how I changed it to peace I have contacted bank given them a copy of the book police commissioner, church any people I think it will help, life can change I know i have done ithttps://www.authorlearningcenter.com/marketing/branding/w/titles/2990/lessons-in-book-marketing---article?CommentId=994bd13a-b1df-4eb2-8587-b3603667c666Wed, 06 Feb 2019 17:05:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:994bd13a-b1df-4eb2-8587-b3603667c666Farrell EllisThank you for sharing this information.https://www.authorlearningcenter.com/marketing/branding/w/book-design/2146/a-breakdown-of-your-book-cover---article?CommentId=8e8a8d83-52d2-4fcf-9736-71b09ddb466dMon, 17 Dec 2018 23:39:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8e8a8d83-52d2-4fcf-9736-71b09ddb466dZengani ZimbaThis article has been so inspiring to my perspective for book cover design .It made a lot of sense and has built my confidence in going about the cover segments of the bookhttps://www.authorlearningcenter.com/marketing/branding/w/titles/2245/lessons-in-book-marketing---video?CommentId=e9c24a30-9755-4a6a-8565-78d6acfd250eTue, 09 Oct 2018 01:48:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e9c24a30-9755-4a6a-8565-78d6acfd250eJasmine HarrisGreat advice!https://www.authorlearningcenter.com/marketing/branding/w/book-design/4772/brand-development-for-authors-visual-elements-overview---video?CommentId=c18d6452-fcf6-4f88-830b-46495574cf14Fri, 07 Sep 2018 01:34:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c18d6452-fcf6-4f88-830b-46495574cf14Gwen tysoncan you make more money my branding your bookhttps://www.authorlearningcenter.com/marketing/branding/w/logos/3362/using-art-from-the-internet---podcast?CommentId=6b2b1c3e-d05a-4ab0-a9c1-07e04329fd8fWed, 22 Aug 2018 18:26:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6b2b1c3e-d05a-4ab0-a9c1-07e04329fd8fRoy DallasGreat advice, thankshttps://www.authorlearningcenter.com/marketing/branding/w/logos/3363/using-art-from-the-internet---video?CommentId=2627b6eb-0db2-4b3f-bbc0-df8d3ffcdad8Fri, 15 Jun 2018 03:24:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2627b6eb-0db2-4b3f-bbc0-df8d3ffcdad8Karen VoyzeyGreat information thanks.