https://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-authoren-USTelligent Community 10https://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-authorFri, 08 Dec 2023 20:07:18 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6ca1c784-7e22-40cf-b432-d9aeb44ad0cbMark Glesnehttps://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-author#commentsCurrent Revision posted to Brand Development by Mark Glesne on 12/8/2023 8:07:18 PM<br /> <p><br />It can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you are trying to sell to consumers. Per Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, you need to realize that you already <em>are</em> a personal brand, and every touchpoint you create continues to shape that brand. There are three key steps he recommends authors take to start developing their brand further: <br /><br />1) Find your unique voice and perspective <br />2) Build awareness and trust <br />3) Deliver consistent value year-round<br /><br />By following these steps and being consistent, you will start to see sales as a natural outcome of your efforts.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-18/ThreeStepsforDevelopingYourBrandasanAuthor.mp4">www.authorlearningcenter.com/.../ThreeStepsforDevelopingYourBrandasanAuthor.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-author/revision/1Fri, 08 Dec 2023 16:36:21 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6ca1c784-7e22-40cf-b432-d9aeb44ad0cbMark Glesnehttps://www.authorlearningcenter.com/marketing/branding/w/book-design/8316/three-steps-for-developing-your-brand-as-an-author#commentsRevision 1 posted to Brand Development by Mark Glesne on 12/8/2023 4:36:21 PM<br /> <p><br />Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, discusses three key steps he advises authors to take when establishing their brand.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-18/ThreeStepsforDevelopingYourBrandasanAuthor.mp4">www.authorlearningcenter.com/.../ThreeStepsforDevelopingYourBrandasanAuthor.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>