<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book</link><pubDate>Wed, 14 May 2025 20:11:55 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:af2302c5-687a-46f4-8088-c26448aea927</guid><dc:creator>Cathy Fyock</dc:creator><comments>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book#comments</comments><description>Current Revision posted to Endorsements by Cathy Fyock on 5/14/2025 8:11:55 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;br /&gt;Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book?&lt;br /&gt;&lt;br /&gt;In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to build a readership.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/The-Art-of-the-Testimonial_5F00_ALC-Handout.pdf"&gt;www.authorlearningcenter.com/.../The-Art-of-the-Testimonial_5F00_ALC-Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/TheArtoftheTestimonialHowToGetGreatEndorsementsforPromotingYourBook25.mp4"&gt;www.authorlearningcenter.com/.../TheArtoftheTestimonialHowToGetGreatEndorsementsforPromotingYourBook25.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including &amp;ldquo;On Your Mark&amp;rdquo;, &amp;ldquo;Blog2Book&amp;rdquo;, &amp;ldquo;Authority&amp;rdquo;, &amp;ldquo;My New Book: The Upcoming Message that will Change the World&amp;rdquo;, and her newest book, &amp;ldquo;Writer Crisis Hotline&amp;rdquo;, co-authored with Allie Pleiter. Cathy&amp;#39;s book, &amp;ldquo;The Speaker Author: Sell More Books and Book More Speeches&amp;rdquo;, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 250 professionals become published authors. She believes that authors change the world, one word at a time.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book/revision/4</link><pubDate>Wed, 14 May 2025 20:11:46 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:af2302c5-687a-46f4-8088-c26448aea927</guid><dc:creator>Cathy Fyock</dc:creator><comments>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book#comments</comments><description>Revision 4 posted to Endorsements by Cathy Fyock on 5/14/2025 8:11:46 PM&lt;br /&gt;
&lt;p&gt;Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book?&lt;br /&gt;&lt;br /&gt;In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to build a readership.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/The-Art-of-the-Testimonial_5F00_ALC-Handout.pdf"&gt;www.authorlearningcenter.com/.../The-Art-of-the-Testimonial_5F00_ALC-Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/TheArtoftheTestimonialHowToGetGreatEndorsementsforPromotingYourBook25.mp4"&gt;www.authorlearningcenter.com/.../TheArtoftheTestimonialHowToGetGreatEndorsementsforPromotingYourBook25.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including &amp;ldquo;On Your Mark&amp;rdquo;, &amp;ldquo;Blog2Book&amp;rdquo;, &amp;ldquo;Authority&amp;rdquo;, &amp;ldquo;My New Book: The Upcoming Message that will Change the World&amp;rdquo;, and her newest book, &amp;ldquo;Writer Crisis Hotline&amp;rdquo;, co-authored with Allie Pleiter. Cathy&amp;#39;s book, &amp;ldquo;The Speaker Author: Sell More Books and Book More Speeches&amp;rdquo;, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 250 professionals become published authors. She believes that authors change the world, one word at a time.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book/revision/3</link><pubDate>Wed, 20 Jan 2021 13:24:09 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:af2302c5-687a-46f4-8088-c26448aea927</guid><dc:creator>Cathy Fyock</dc:creator><comments>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book#comments</comments><description>Revision 3 posted to Endorsements by Cathy Fyock on 1/20/2021 1:24:09 PM&lt;br /&gt;
&lt;p&gt;Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to build a readership.&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/TheArtoftheTestimonial.mp4"&gt;www.authorlearningcenter.com/.../TheArtoftheTestimonial.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Cathy is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of nine books, including&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;On Your Mark&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Blog2Book&lt;/em&gt;. Her newest book,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;The Speaker Author: Sell More Books and Book More Speeches&lt;/em&gt;, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped more than one-hundred-and-eighty professionals become published authors. She believes that authors change the world, one word at a time.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book/revision/2</link><pubDate>Wed, 14 Oct 2020 16:44:12 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:af2302c5-687a-46f4-8088-c26448aea927</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book#comments</comments><description>Revision 2 posted to Endorsements by Author Learning Center on 10/14/2020 4:44:12 PM&lt;br /&gt;
&lt;p&gt;Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to build a readership.&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-22/TheArtoftheTestimonial.mp4"&gt;www.authorlearningcenter.com/.../TheArtoftheTestimonial.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Cathy is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of nine books, including&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;On Your Mark&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Blog2Book&lt;/em&gt;. Her newest book,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;The Speaker Author: Sell More Books and Book More Speeches&lt;/em&gt;, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped more than one-hundred-and-eighty professionals become published authors. She believes that authors change the world, one word at a time.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The Art of the Testimonial: How To Get Great Endorsements for Promoting Your Book</title><link>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book/revision/1</link><pubDate>Tue, 13 Oct 2020 18:50:11 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:af2302c5-687a-46f4-8088-c26448aea927</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/contests-and-endorsements/w/endorsements/7945/the-art-of-the-testimonial-how-to-get-great-endorsements-for-promoting-your-book#comments</comments><description>Revision 1 posted to Endorsements by Author Learning Center on 10/13/2020 6:50:11 PM&lt;br /&gt;
&lt;p&gt;Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas for reaching out to the influencers for your target reader, and for getting the testimonials you need to turn book browsers into book buyers. She discusses what should be included in your endorsement package and how you can leverage these quotes to build a readership.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Cathy is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of nine books, including&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;On Your Mark&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Blog2Book&lt;/em&gt;. Her newest book,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;The Speaker Author: Sell More Books and Book More Speeches&lt;/em&gt;, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped more than one-hundred-and-eighty professionals become published authors. She believes that authors change the world, one word at a time.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
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