https://www.authorlearningcenter.com/marketing/events/w/book-tours/8317/various-components-of-an-in-person-or-online-book-touren-USTelligent Community 10https://www.authorlearningcenter.com/marketing/events/w/book-tours/8317/various-components-of-an-in-person-or-online-book-tourFri, 08 Dec 2023 21:16:26 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:16acfe11-2170-42f0-bdc5-325ba39b1ddcMark Glesnehttps://www.authorlearningcenter.com/marketing/events/w/book-tours/8317/various-components-of-an-in-person-or-online-book-tour#commentsCurrent Revision posted to Book Tours by Mark Glesne on 12/8/2023 9:16:26 PM<br /> <p><br />In the past, book tours typically involved planning a series of in-person events and appearances for an author to kick-off the launch of a book. This practice has evolved and is no longer approached as &quot;one size fits all&quot;, per Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing.</p> <p>Authors have a lot of freedom now in what can be done to launch a book because readers are discovering authors differently these days. Some of the components that can still be essential to a book tour are in-person signings and media appearances, but authors are expanding tours to include podcasts, bloggers, social media, and more. They don&#39;t necessarily have to go &quot;on the road&quot; to launch a book successfully. Glesne recommends thinking about where you and your book will flourish most, and what the best route is for bringing value to your target audience. <br /><br /></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-23/VariousComponentsofanInPersonorOnlineBookTour.mp4">www.authorlearningcenter.com/.../VariousComponentsofanInPersonorOnlineBookTour.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/events/w/book-tours/8317/various-components-of-an-in-person-or-online-book-tour/revision/1Fri, 08 Dec 2023 16:53:44 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:16acfe11-2170-42f0-bdc5-325ba39b1ddcMark Glesnehttps://www.authorlearningcenter.com/marketing/events/w/book-tours/8317/various-components-of-an-in-person-or-online-book-tour#commentsRevision 1 posted to Book Tours by Mark Glesne on 12/8/2023 4:53:44 PM<br /> <p><br />Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, shares how book tours have changed over the years, and how they can be effective both in-person and online.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-23/VariousComponentsofanInPersonorOnlineBookTour.mp4">www.authorlearningcenter.com/.../VariousComponentsofanInPersonorOnlineBookTour.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>