Giveaways

Why You Should Give Your Book Away - article

Michael Esser — Sat, 04 Mar 2017 09:16:25 GMT

Current Revision posted to Giveaways by Michael Esser on 3/4/2017 9:16:25 AM

When developing your book’s marketing strategy, there are several factors to consider. Social media campaigns, press releases, blog tours, mini-book tours, author readings, and signings are some of the elements of a good marketing strategy.

Each of these events can be better promoted and better received with an offer of a free copy of your book.

It's like the worm on the end of a hook. It draws in those hungry for what you're offering. Giving away just one book the right way can generate tons of valuable attention. Done consistently, in correspondence with other events, it can really help to launch your project to the next level.

Giving it away to places where books are popular.

Giving your book away to a place where books are popular, like the library, is a good way to be discovered over and over again. A single book can be loaned repeatedly for years. That's a lot of bang for one book.

Giving it away to places where people talk and share.

Along the same line, imagine all those popular places where people gather to share and talk, such as small bookstores, cafes, and coffee houses. Even a doctor's office waiting room can be a great place for discovery.

In addition to those public places where people gather, there are those people who write. Giving away a copy of your book to local critics allows them to review it. Giving a copy to a local reporter might entice them to cover one of your events. Either way you'll get a lot of return on that small investment.

Use it as a publicity ploy to draw people to your events.

That's right. Leverage the offer of a free copy of your book as a door prize. Mention a door prize on the flyers for your mini-book tour. Do a raffle and offer to sign the book for the winner. As matter of fact, offer to sign every book you give away because signed work adds perceived value and desirability.

Use the giveaway as a way to create buzz.

Once you've held your contest and given away the free copies, create an announcement in the form of a press release or a blog that announces the latest winners from the events. Take pictures of you signing and giving the book away. Be sure to include it in your follow up, telling everyone from the event where to see it online.

Finally, did you know giving your book away on Twitter can create “new follower” driven buzz? By simply running a contest in which you send out a “retweetable” message can go viral.

Want to learn more about giving your book away? Check out the next article in this series.

Tags: article, fiction, Nonfiction

Benefits of Offering Your Book for Free - video

Dana Ayers — Thu, 09 Feb 2017 16:33:05 GMT

Current Revision posted to Giveaways by Dana Ayers on 2/9/2017 4:33:05 PM

Author Dana Ayers found success and achieved bestseller status for her book, Confessions of an Unlikely Runner, with an online strategy and focus. By offering her book for free on Amazon she created a huge buzz for her title. Ayers highly recommends this approach to other authors and explains that there are many other websites that search out, pull and promote these free book offers, which greatly broadens the awareness and potential audience.

www.authorlearningcenter.com/.../Benefits-of-Offering-Your-Book-for-Free.mp4

Tags: fiction, Nonfiction, video

Benefits of Offering Your Book for Free - video

Author Learning Center — Thu, 09 Feb 2017 16:29:59 GMT

Revision 2 posted to Giveaways by Author Learning Center on 2/9/2017 4:29:59 PM

www.authorlearningcenter.com/.../Benefits-of-Offering-Your-Book-for-Free.mp4

Tags: fiction, Nonfiction, video

Benefits of Offering Your Book for Free - video

Dana Ayers — Thu, 09 Feb 2017 15:50:37 GMT

Revision 1 posted to Giveaways by Dana Ayers on 2/9/2017 3:50:37 PM

www.authorlearningcenter.com/.../Benefits-of-Offering-Your-Book-for-Free.mp4

Tags: fiction, Nonfiction

Why You Should Give Your Book Away - Article

Michael Esser — Wed, 14 Dec 2016 00:00:00 GMT

Revision 1 posted to Giveaways by Michael Esser on 12/14/2016 12:00:00 AM

Each of these events can be better promoted and better received with an offer of a free copy of your book.

Giving it away to places where books are popular.

Giving it away to places where people talk and share.

Use it as a publicity ploy to draw people to your events.

Use the giveaway as a way to create buzz.

Finally, did you know giving your book away on Twitter can create “new follower” driven buzz? By simply running a contest in which you send out a “retweetable” message can go viral.

Want to learn more about giving your book away? Check out the next article in this series.

Tags: article, fiction, Nonfiction

Giveaways

Former Member — Sat, 12 Nov 2016 00:28:35 GMT

Current Revision posted to Giveaways by Former Member on 11/12/2016 12:28:35 AM