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<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Marketing Plan</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Wiki Page: Vir Das Pitches His Memoir...in an Elevator</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8468/vir-das-pitches-his-memoir-in-an-elevator</link><pubDate>Mon, 02 Feb 2026 15:44:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f44c6332-18c1-4a3a-b43e-af1ac20d3c38</guid><dc:creator>Vir Das</dc:creator><description>Going up! Comedian Vir Das attempts to pitch his memoir before he reaches the top floor of the Simon &amp;amp; Schuster building. For more on this emmy-winning comedian and actor visit https://www.simonandschuster.com/authors/Vir-Das/220334745 . youtube.com/ watch</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Biographies%2b_2600_amp_3B00_%2bMemoir">Biographies &amp;amp; Memoir</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/video">video</category></item><item><title>Wiki Page: Crack the Code: Mastering Book Categories &amp; BISAC for Better Book Sales</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8453/crack-the-code-mastering-book-categories-bisac-for-better-book-sales</link><pubDate>Wed, 01 Oct 2025 12:36:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:81e6c05d-fadf-4258-936f-5542aa4c54c1</guid><dc:creator>A.G. Billig</dc:creator><description>Choosing the right book categories and BISAC codes isn&amp;#39;t just a detail—it&amp;#39;s a powerful strategy that can make or break a book&amp;#39;s visibility and sales. In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook. Whether you&amp;#39;re launching your first book or looking to boost your existing titles, this webinar will help you make smarter, more profitable choices about how your book is positioned in the marketplace. What attendees will gain: • A clear understanding of how BISAC codes and Amazon categories influence discoverability and sales • Proven techniques for selecting categories that maximize visibility and bestseller potential • Insider tips for optimizing metadata to align with your author brand and reader expectations • Tools and resources to update your current book listings for improved performance Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional. Here is the handout referenced in the session: www.authorlearningcenter.com/.../Crack-the-Code_5F00_ALC-Handout.pdf www.authorlearningcenter.com/.../CracktheCodeMasteringBookCategoriesBISACforBetterBookSales.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Comment on Marketing Advice for First-Time Authors - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5211/marketing-advice-for-first-time-authors---podcast?CommentId=13a0f027-4d1b-46dc-b316-44d429665c94</link><pubDate>Tue, 30 Sep 2025 12:56:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:13a0f027-4d1b-46dc-b316-44d429665c94</guid><dc:creator>Author Learning Center</dc:creator><description>Hello, there are several online and offline initiatives an author can execute to build their &amp;quot;platform&amp;quot; and reach readers. These include social media, email marketing, author website, book events, speaking, and more. You can learn more in these ALC articles: https://www.authorlearningcenter.com/b/ask-keith/posts/what-can-i-do-to-create-awareness-for-my-book-and-increase-sales-this-holiday-season https://www.authorlearningcenter.com/b/ask-keith/posts/is-an-email-newsletter-an-effective-way-to-build-a-readership-and-sell-more-books-how-can-i-get-started https://www.authorlearningcenter.com/b/ask-keith/posts/i-m-not-sure-how-to-market-and-sell-my-book-what-are-some-things-i-can-do-to-generate-interest-and-increase-sales https://www.authorlearningcenter.com/b/ask-keith/posts/i-keep-hearing-i-need-an-author-platform-to-improve-my-book-s-chances-of-success-what-is-an-author-platform-and-how-do-i-start-building-one</description></item><item><title>Comment on Marketing Advice for First-Time Authors - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5211/marketing-advice-for-first-time-authors---podcast?CommentId=bf238122-100e-4ca6-a1c1-7cdd7133cf62</link><pubDate>Mon, 29 Sep 2025 23:42:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bf238122-100e-4ca6-a1c1-7cdd7133cf62</guid><dc:creator>ELIZABETH CROSSNO</dc:creator><description>I have just published my first book, a historical romance/women&amp;#39;s fiction, and I have no idea where to go from here. How does one effectively market one&amp;#39;s book? Telling me the internet is a wonderful place doesn&amp;#39;t get me anywhere. I need help!</description></item><item><title>Wiki Page: Author Platform Development: Book Marketing for Indie Authors and Publishers</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7469/author-platform-development-book-marketing-for-indie-authors-and-publishers</link><pubDate>Thu, 17 Apr 2025 12:34:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bdfec841-d220-46af-9c39-c094ce998c83</guid><dc:creator>Beth Kallman Werner</dc:creator><description>In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing (product, position, pricing, promotion) and covers these steps in developing a successful author platform: • Defining a target audience for your book • Selecting spokes in the personal brand wheel • Setting up relevant channels and a foundation of theme content • Establishing a budget and timeline for a manageable promotion routine • Garnering reviews and testimonials and networking with bloggers and reviewers • Other initiatives including obtaining awards and entering contests, securing appearances and PR media, blogging, social media, and more Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Handout-_2D00_Author-Platform_5F00_Werner.pdf www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers23.mp4 Abo ut the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, &amp;quot;Travels of an Independent Woman&amp;quot;, is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Wiki Page: Converting Readers into Long-term Fans</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7964/converting-readers-into-long-term-fans</link><pubDate>Thu, 17 Apr 2025 12:28:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7d0e8d59-0f66-4c6b-8bea-6dee7f39d624</guid><dc:creator>Beth Kallman Werner</dc:creator><description>In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session included an informative Q&amp;amp;A at the end, so stick around for the helpful book marketing answers! www.authorlearningcenter.com/.../ConvertingReadersintoLongtermFans.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing &amp;amp; Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, &amp;quot;Travels of an Independent Woman&amp;quot;, is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Wiki Page: Tips for Building Awareness for a Published Book - It’s Never Too Late</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7984/tips-for-building-awareness-for-a-published-book---it-s-never-too-late</link><pubDate>Thu, 17 Apr 2025 12:03:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:68474663-e26b-462a-a709-fd0a26c29f98</guid><dc:creator>Beth Kallman Werner</dc:creator><description>Book marketing advisor and Author Connections President Beth Kallman Werner wants authors to know that it&amp;#39;s never too late to create a marketing plan for your book. Even if it&amp;#39;s already published and has been out in the marketplace for some time, there are still many things authors can do to create awareness for their book. Werner focuses on 3 key areas with her clients when building a marketing plan: book reviews, book awards and contests, and online advertising. If your book includes universal themes or topics and is well written, you can start building a fan base at any time. Start today! CLICK HERE to review Beth Kallman Werner&amp;#39;s previously recorded webinars on book marketing for more information. www.authorlearningcenter.com/.../TipsforBuildingAwarenessforaPublishedBook.mp4</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/video">video</category></item><item><title>Wiki Page: Beth Kallman Werner on Her Inspiration for Starting Author Connections</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8003/beth-kallman-werner-on-her-inspiration-for-starting-author-connections</link><pubDate>Thu, 17 Apr 2025 12:03:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1938d05b-6b44-40a2-998f-8860f45ec757</guid><dc:creator>Beth Kallman Werner</dc:creator><description>Book marketing advisor and Author Connections President Beth Kallman Werner was inspired by the story of famous book editor Max Perkins during her masters degree studies. She didn&amp;#39;t initially pursue a career in publishing, but after spending many years in the corporate world, decided to bring her advertising, marketing, and communication skills to the world of literature. Her mission is to make sure the good stories and writers get the attention and readership that they deserve. www.authorlearningcenter.com/.../BethKallmanWerneronHerInspirationforStartingAuthorConnections2.mp4</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/video">video</category></item><item><title>Wiki Page: The 3 Phases of Effective Book Marketing</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6326/the-3-phases-of-effective-book-marketing</link><pubDate>Tue, 08 Apr 2025 14:20:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e957601f-a72b-4b32-9697-74637f9b46b9</guid><dc:creator>Keith Ogorek</dc:creator><description>You’ve done the hard work of writing. Now it’s time to market your title to potential readers. For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this recorded session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more: • Developing an audience profile • Creating the right title and subtitle, which is one of the first marketing decisions you’ll make • Using social media and mailing lists to cultivate a reader base • Planning events to celebrate the publication of your book • Plus, other important elements of an integrated book marketing campaign Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Handout_5F00_3-Phases-of-Marketing_5F00_Ogorek.pdf www.authorlearningcenter.com/.../The3PhasesofEffectiveBookMarketing082024.mp4 About the Presenter: As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, &amp;#39;Innovation--How Innovators Think, Act and Change Our World&amp;#39;. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the &amp;#39;4 Paths to Publishing&amp;#39; and &amp;#39;Three Phases of an Effective Book Marketing Campaign&amp;#39;. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, The Havana Book Fair, GenreLA, and California Creative Writers Conference, just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Wiki Page: The POEM Method of Book Marketing</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6216/the-poem-method-of-book-marketing</link><pubDate>Tue, 08 Apr 2025 14:20:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b336b3ed-9df4-4499-b377-f820ea20e064</guid><dc:creator>Keith Ogorek</dc:creator><description>Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities: P ublicity O nline E vents M ulti-media The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book. Here are the handouts referenced in the session: www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4 About the Presenter: As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, &amp;#39;Innovation--How Innovators Think, Act and Change Our World&amp;#39;. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. He has authored three books and is working on a fourth, and has written a number of helpful white papers including the popular &amp;#39;4 Paths to Publishing&amp;#39; and &amp;#39;Three Phases of an Effective Book Marketing Campaign&amp;#39;. You will also find him speaking at leading industry events such as GenreLA, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference. In addition, he is a regular webinar presenter for The Author Learning Center.</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Wiki Page: Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media</link><pubDate>Mon, 24 Feb 2025 19:00:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Lindsey Gobel</dc:creator><description>In this webinar session, publicist and communications expert Lindsey Gobel teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the “Dos and Don’ts” of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews: • The differences between target audiences and how to pitch to their specific interests. • Angles to set an author and their book apart and tie into newsworthy trends. • Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages. • Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one. Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don’t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro! Here are the handouts referenced in the session: www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al .</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Wiki Page: From Unknown to Unstoppable: 3 Essential Tools to Build Your Author Audience and Sell More Books</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8425/from-unknown-to-unstoppable-3-essential-tools-to-build-your-author-audience-and-sell-more-books</link><pubDate>Wed, 19 Feb 2025 21:49:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:84f39dda-bf45-4999-9e28-e61ef02be028</guid><dc:creator>A.G. Billig</dc:creator><description>Are you a beginner or aspiring author struggling to find readers for your books? Building an audience might seem overwhelming, but it’s the cornerstone of a successful author career. In this webinar, A.G. Billig—self-publishing expert, book coach, and bestselling author—will guide you step-by-step through the three essential tools you need to attract readers, grow your platform, and turn followers into fans. What You’ll Learn: • Why having an engaged audience is the key to consistent book sales and long-term success. • How to set up a professional author website with a lead magnet that converts visitors into loyal readers. • Strategies for choosing the best social media platform to connect authentically with your audience while simplifying your marketing efforts. • How to use email marketing to nurture relationships with your readers and drive consistent book sales. By the end of this webinar, you’ll have a clear, actionable plan to overcome overwhelm, grow your audience, and take your first steps toward becoming an unstoppable author. Here is the handout referenced in the session: www.authorlearningcenter.com/.../From-Unknown-to-Unstoppable_5F00_Handout_5F00_ALC.pdf www.authorlearningcenter.com/.../FromUnknowntoUnstoppable3EssentialToolstoBuildYourAuthorAudienceandSellMoreBooks.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Comment on The Book Marketing Habit</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/common-challenges/8319/the-book-marketing-habit?CommentId=6573d2ea-1a5c-4d3c-b5ec-8ad3d53b7b28</link><pubDate>Fri, 31 Jan 2025 21:33:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6573d2ea-1a5c-4d3c-b5ec-8ad3d53b7b28</guid><dc:creator>Richard Bennett</dc:creator><description>Very informative and insightful ideas about how to market your Book to generate Book Sales.</description></item><item><title>Wiki Page: How to Focus Book Marketing Efforts and Be Consistent When on a Budget</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8415/how-to-focus-book-marketing-efforts-and-be-consistent-when-on-a-budget</link><pubDate>Fri, 06 Dec 2024 19:39:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c9f1f9e6-fac7-477e-801e-57cd36d59b63</guid><dc:creator>David Hancock</dc:creator><description>Morgan James Publishing founder and bestselling author David Hancock believes authors need &amp;quot;multiple weapons&amp;quot; when it comes to book marketing, and that it doesn&amp;#39;t have to cost a lot of money. The key, he says, is getting yourself out there consistently to create awareness. Studies have shown that people need to hear your message or hear about your book numerous times before they are willing to consider buying. To create this awareness, Hancock suggests authors create a presence on social media, build an email marketing list, and utilize local media. All of these efforts work together to shorten the time frame it takes for people to recognize you or your book, and potentially make the purchase. Hancock recommends authors try to accomplish five marketing-related tasks a day, and to exercise patience. It will take time and persistence to create awareness for your work. www.authorlearningcenter.com/.../HowtoFocusBookMarketingEffortsandBeConsistentWhenonaBudget.mp4</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/video">video</category></item><item><title>Wiki Page: Sustainable Success: Crafting an Actionable Year-Round Book Marketing Strategy</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/common-challenges/8410/sustainable-success-crafting-an-actionable-year-round-book-marketing-strategy</link><pubDate>Tue, 03 Dec 2024 21:48:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:82a6a8a6-e4fc-41a2-b8fe-99cdad187d50</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals into actionable tasks, ensuring your book receives consistent promotion throughout the year. In this interactive webinar, you will discover how to: • Identify quick and effective marketing activities • Break down larger marketing goals into manageable tasks • Easy ways to complete those tasks in just 10 minutes per day By the end of this session, you&amp;#39;ll walk away with a comprehensive month-by-month marketing plan, equipping you with the tools and confidence to promote your book effectively for an entire year. Here is the handout referenced in the session: www.authorlearningcenter.com/.../Sustainable-Success_5F00_Handout-ALC.pdf www.authorlearningcenter.com/.../SustainableSuccessCraftinganActionableYearRoundBookMarketingStrategy.mp4 About the Presenter: Keri-Rae Barnum is the owner and CEO of New Shelves Books. One of the most sought-after publishing experts in the U.S., her focus and strengths are helping authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.</description><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/fiction">fiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Nonfiction">Nonfiction</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Subscriber">Subscriber</category><category domain="https://www.authorlearningcenter.com/marketing/marketing-plan/tags/Recorded%2bWebinar">Recorded Webinar</category></item><item><title>Comment on Tips for Selling Your Poetry - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5858/tips-for-selling-your-poetry-_2d00_-video?CommentId=8b75fc11-3044-4157-bddb-1928f9314c19</link><pubDate>Mon, 02 Dec 2024 21:30:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8b75fc11-3044-4157-bddb-1928f9314c19</guid><dc:creator>Earl Edmonds</dc:creator><description>Okay, Thank You. SOURCE https://www.pw.org</description></item><item><title>Comment on Tips for Selling Your Poetry - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5858/tips-for-selling-your-poetry-_2d00_-video?CommentId=644d80ed-6ed6-40b5-bd12-9d010b74da1b</link><pubDate>Mon, 02 Dec 2024 20:24:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:644d80ed-6ed6-40b5-bd12-9d010b74da1b</guid><dc:creator>Author Learning Center</dc:creator><description>All types of poetry books are sold on Amazon - if you follow this link you can see a list of poetry categories on the left side of the page, and some of those categories are broken down further into subcategories. https://www.amazon.com/s?k=poetry&amp;amp;rh=n%3A283155%2Cn%3A10248&amp;amp;dc&amp;amp;ds=v1%3AgM5kp7PHSEv2KSfKzPsXNvUxEYTiLOeoAotm9iP%2BbR8&amp;amp;crid=80ZUHB08153A&amp;amp;qid=1733170844&amp;amp;rnid=2941120011&amp;amp;sprefix=poetr%2Caps%2C176&amp;amp;ref=sr_nr_n_2 If you prefer to sell your poems individually rather than in a collection, you will need to look at direct selling through your own website, or through the subscription platforms as mentioned above. You can learn more about these options here: https://www.authorlearningcenter.com/b/ask-keith/posts/what-is-direct-selling-for-authors-and-how-can-it-be-beneficial-to-an-author-s-distribution-plan</description></item><item><title>Comment on Tips for Selling Your Poetry - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5858/tips-for-selling-your-poetry-_2d00_-video?CommentId=81cb97c7-67e1-4e3b-a31b-19913a47ab43</link><pubDate>Mon, 02 Dec 2024 15:46:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:81cb97c7-67e1-4e3b-a31b-19913a47ab43</guid><dc:creator>Earl Edmonds</dc:creator><description>:Who sells Homeless Poetry Collections on Amazon? I wrote down Substack and Patreon where readers pay a small fee to read my Epic Poems. Furthermore, I wrote 56 Epic Poems. I&amp;#39;m looking to have my best 60 Epic Poems. In the meantime, I wanted to charge new readers who have a love or take excitement reading my Epic Poems. Perhaps, I found a price range from $1.00 - $5.00 per poem. I want new readers to pay me upfront before I decide to let him read it. Moreover, I decided to charge $3.00 to read my Epic Poems from my Poetry Portfolio based how many Epic Poems they want to read. For an example, if they want to read 1 poem they&amp;#39;d pay me $3.00, for 2 poem is $6.00, 3 poems be $9.00 and 4 poems comes to $12.00. Nevertheless, I prefer IIA which is the name of my Homeless Poetry Collection on the main topic Travel to be hardcover becomes it&amp;#39;s a metaphor of needing to build my spirit upon a rock while receiving the word of Jesus Christ on Good Ground. I thought of my hardcover price being $20.00 sold in Barnes &amp;amp; Noble. I made an Amazon Account where I compare travel poetry collection prices. Thank You.</description></item><item><title>Comment on Tips for Selling Your Poetry - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5858/tips-for-selling-your-poetry-_2d00_-video?CommentId=df19de1f-b6ea-4e2d-babd-2b5d13b943bf</link><pubDate>Mon, 02 Dec 2024 13:30:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:df19de1f-b6ea-4e2d-babd-2b5d13b943bf</guid><dc:creator>Author Learning Center</dc:creator><description>Hello, how you price your work depends on the format and distribution method. If you&amp;#39;ve created a book length collection of your poetry that you plan to publish, eBooks are generally less expensive than paperback books, and hard covers are more expensive than paperback. You can research comparable books and formats on a site like Amazon to see how similar books are priced. If your plan is to publish one poem at a time, you&amp;#39;ll want to look at subscription platforms like Substack or Patreon where readers pay a small monthly fee to read your work.</description></item><item><title>Comment on Tips for Selling Your Poetry - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5858/tips-for-selling-your-poetry-_2d00_-video?CommentId=cbcef333-6b72-4237-bd39-98e723bda327</link><pubDate>Sun, 01 Dec 2024 14:11:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cbcef333-6b72-4237-bd39-98e723bda327</guid><dc:creator>Earl Edmonds</dc:creator><description>:How much soft cash can I charge potential readers to read my poetry from my poetry portfolio? The word of Jesus my fruit of the spirit longsuffering moves me to write overcoming hydrocephalus and homelessness. Furthermore, I never wanted to be a published poet. Perhaps, I wanted be a Scientist. As an IIA Agent Of IIA, I&amp;#39;m a Business Scientist. It&amp;#39;s built off of my own Scientific Research Work and poetry. Jesus allowed me to take it out of the Social Security Administration Office and Supplemental Security Income Program while I discovered a powerful idea that&amp;#39;s never been seen heard or done. SOURCE https://www.pw.org</description></item></channel></rss>