https://www.authorlearningcenter.com/marketing/marketing-plan/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8517/how-to-evaluate-emerging-book-audiences-and-categoriesMon, 07 Sep 2026 12:50:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:59da5d4b-336d-4408-b562-92588e034de4Anna HallWhen evaluating emerging book audiences or trending categories and genres, Audience Insights Senior Manager Anna Hall and her team look at signals from multiple data sources. Sales data can show growing categories, but it is often catching up to reader interest and demand. Her preferred sources include real time data points such as google search volume, social media enagement, and online community participation with Facebook groups and Reddit threads. Breakthrough for new trends is shown by people making recommendations or posting about certain topics. Hall and her team at Simon & Schuster rely on multiple data sources to tell the story, not just one angle. www.authorlearningcenter.com/.../HowtoEvaluateEmergingBookAudiencesandCategories.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8516/the-increasing-interest-in-immersive-reading-experiencesMon, 07 Sep 2026 12:48:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:59f84d71-61d6-46fc-8d24-597b400bc986Anna HallA growing trend in publishing is reader interest in engaging with a book beyond the traditional reading experience. Per Simon & Schuster's Audience Insights Senior Manager Anna Hall, readers are showing up at in-person events expecting to have a more immersive experience. This can include sharing music playlists, fan artwork, or special book editions and treatments that expand the story from the page. Immersive reading experiences fully engage both visual and auditory senses. Hall encourages authors to bring a tactile experience to readers, especially at in-person events. www.authorlearningcenter.com/.../TheIncreasingInterestinImmersiveReadingExperiences.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8515/how-audience-insights-can-inform-and-affect-publishing-decisions-and-strategiesMon, 07 Sep 2026 12:45:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:158fc621-bdbf-4af1-8961-d1564aaf53fcAnna HallIn her role as Senior Manager of Audience Insights at Simon & Schuster, Anna Hall provides important data and analyses that allow her colleagues in various departments to adopt the mindset of a reader. These reader and market insights can affect decisions around pricing, format, release strategies, and more. For example, with seasonal publishing, Hall and her team studied Halloween titles using Circana Bookscan sales data, and found that sales spiked as early as September. In addition, they looked at social media data and google search volume and found that reader interest in Halloween titles begins as early as July. This time period has now been termed "Summerween." Authors can use these same tools and analyses to inform and influence their own decision-making. www.authorlearningcenter.com/.../HowAudienceInsightsCanInformandAffectPublishingDecisionsandStrategies.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8514/the-role-of-audience-insights-at-simon-schusterMon, 07 Sep 2026 12:31:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:377b3ed3-dfb3-4d1c-81e1-8981b4d63390Anna HallAs a part of the Audience Insights team at Simon & Schuster, Senior Manager Anna Hall supports all departments throughout the company. The team is often involved in all steps of the publishing process from acquisition to launch to backlist strategies. Their primary function is to provide data and insights so colleagues can make informed decisions about pricing, formats, release strategies, and more. The data can include regular reports, bookish social media trends, broader trends, reader survey findings, or custom research requests based on business needs. Specific requests might include Influencer research, identifying potential authors, analyzing audience demographics, or reviewing reader sentiment. The overarching purpose of collecting and analyzing this data, she says, is to connect books with the readers who will most like them. www.authorlearningcenter.com/.../TheRoleofAudienceInsightsatSimonSchuster.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6326/the-3-phases-of-effective-book-marketingTue, 25 Aug 2026 20:12:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e957601f-a72b-4b32-9697-74637f9b46b9Keith OgorekYou’ve done the hard work of writing. Now it’s time to market your title to potential readers. For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this webinar session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more: • Developing an audience profile • Creating the right title and subtitle, which is one of the first marketing decisions you’ll make • Using social media and mailing lists to cultivate a reader base • Planning events to celebrate the publication of your book • Plus, other important elements of an integrated book marketing campaign Here is a link to the handout referenced in the session: www.authorlearningcenter.com/.../7673.ALC-Handout_5F00_3-Phases-of-Marketing_5F00_Ogorek.pdf www.authorlearningcenter.com/.../The3PhasesofEffectiveBookMarketing2026.mp4 About the Presenter: As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, California Creative Writers Conference, LatinX Storytellers Conference, Archway New York Writer’s Workshop, and Hay House Book Writers Boot Camp just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.fictionNonfictionRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8497/why-author-platform-is-about-becoming-findable-and-practical-ways-to-build-oneFri, 17 Jul 2026 15:39:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:13ca78bf-22bd-4c4e-8dac-25088e59a8f5Elizabeth BreedenThe term "author platform" can be intimidating, especially if authors think they need to become a social influencer. Elizabeth Breeden, Senior Marketing Director at Simon Element and Simon Acumen, wants to assure authors that platform isn't about being famous, it's about being "findable." She believes platform is about visibility and credibility, and not about building an audience of thousands. To start building an author platform, Breeden recommends authors first Google themselves to see how discoverable they are. At a minimum, you want to have a professional-looking website and social media presence that are up-to-date and consistent. Second, she encourages authors to not just build an audience, but own their audience. They can do this by creating a newsletter or starting a podcast to stay in contact. Finally, she advises authors to share their expertise consistently. One way to come up with content ideas is to make a list of twenty questions people ask about your topic or area of expertise. The responses to these questions can become twenty pieces of content you share in your email newsletter or in social media posts. It's not frequency that keeps readers and followers coming back, it's consistency. www.authorlearningcenter.com/.../WhyAuthorPlatformisAboutBecomingFindableandPracticalWaystoBuildOne.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8495/simon-element-simon-acumen-s-elizabeth-breeden-on-how-the-marketing-team-supports-authorsFri, 17 Jul 2026 12:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:099a05a3-b461-4549-b54e-530fb828246fElizabeth BreedenThe timing and level of marketing support Simon Element and Simon Acumen authors receive is determined on a case by case basis, says Senior Marketing Director Elizabeth Breeden. Ideally, her team is involved with a book from acquisition through launch, making themselves available throughout the entire marketing campaign, and becoming more involved six months prior to a book's release. Her team assists authors with various book marketing tasks including social media and audience identification, and aim to bring an experienced, fresh perspective to each book. In addition, Breeden's team provides support for digital assets, messaging, and building out an author ecosystem. For authors with a strong platform already in place, they work to bring the book into the existing ecosystem. A big part of the marketing team's role leading up to launch is to drive preorders to ensure a successful launch, and to give the book longevity. Her team stays in regular communication with author clients and strives to understand each book from the inside out. www.authorlearningcenter.com/.../SimonElementSimonAcumensElizabethBreedenonHowtheMarketingTeamSupportsAuthors.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6137/book-marketing-ideas-you-can-implement-nowThu, 09 Jul 2026 19:56:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7ae1cf2f-ceb6-4c92-be22-c1da2fe71a2cCathy Fyock10 Things to do NOW to Market Your Book If you're waiting until you've finished your book to begin your marketing plan and activities for your book launch, you're starting too late! While you ARE busy writing your book, it's not too early to begin creating buzz and excitement for your book. Learn easy and practical ways toward creating fans for your book as you finish writing it, from author and book coach Cathy Fyock. Here is the handout referenced in the session: www.authorlearningcenter.com/.../Marketing-Ideas_5F00_Fyock_5F00_ALC-Handout.pdf www.authorlearningcenter.com/.../BookMarketingIdeasYouCanImplementNOW2026.mp4 About the Presenter: Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 275 professionals become published authors. She believes that authors change the world, one word at a time.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8481/peyton-corinne-s-literal-elevator-pitch-for-unboundMon, 11 May 2026 13:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3bdb895-d94b-4afe-9705-bbf6255d2b7bPeyton CorinneUnbound is a lyrical romance by Peyton Corinne that follows a college couple through first love, heartbreak, and the struggle to come together again. For more on this USA Today bestselling romantic fiction author visit https://www.simonandschuster.com/authors/Peyton-Corinne/220355330 . www.youtube.com/watchfictionvideoromance & eroticahttps://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8468/vir-das-pitches-his-memoir-in-an-elevatorMon, 02 Feb 2026 15:44:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f44c6332-18c1-4a3a-b43e-af1ac20d3c38Vir DasGoing up! Comedian Vir Das attempts to pitch his memoir before he reaches the top floor of the Simon & Schuster building. For more on this emmy-winning comedian and actor visit https://www.simonandschuster.com/authors/Vir-Das/220334745 . youtube.com/ watchBiographies & MemoirNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8453/crack-the-code-mastering-book-categories-bisac-for-better-book-salesWed, 01 Oct 2025 12:36:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:81e6c05d-fadf-4258-936f-5542aa4c54c1A.G. BilligChoosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales. In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook. Whether you're launching your first book or looking to boost your existing titles, this webinar will help you make smarter, more profitable choices about how your book is positioned in the marketplace. What attendees will gain: • A clear understanding of how BISAC codes and Amazon categories influence discoverability and sales • Proven techniques for selecting categories that maximize visibility and bestseller potential • Insider tips for optimizing metadata to align with your author brand and reader expectations • Tools and resources to update your current book listings for improved performance Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional. Here is the handout referenced in the session: www.authorlearningcenter.com/.../Crack-the-Code_5F00_ALC-Handout.pdf www.authorlearningcenter.com/.../CracktheCodeMasteringBookCategoriesBISACforBetterBookSales.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5211/marketing-advice-for-first-time-authors---podcast?CommentId=13a0f027-4d1b-46dc-b316-44d429665c94Tue, 30 Sep 2025 12:56:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:13a0f027-4d1b-46dc-b316-44d429665c94Author Learning CenterHello, there are several online and offline initiatives an author can execute to build their "platform" and reach readers. These include social media, email marketing, author website, book events, speaking, and more. You can learn more in these ALC articles: https://www.authorlearningcenter.com/b/ask-keith/posts/what-can-i-do-to-create-awareness-for-my-book-and-increase-sales-this-holiday-season https://www.authorlearningcenter.com/b/ask-keith/posts/is-an-email-newsletter-an-effective-way-to-build-a-readership-and-sell-more-books-how-can-i-get-started https://www.authorlearningcenter.com/b/ask-keith/posts/i-m-not-sure-how-to-market-and-sell-my-book-what-are-some-things-i-can-do-to-generate-interest-and-increase-sales https://www.authorlearningcenter.com/b/ask-keith/posts/i-keep-hearing-i-need-an-author-platform-to-improve-my-book-s-chances-of-success-what-is-an-author-platform-and-how-do-i-start-building-onehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5211/marketing-advice-for-first-time-authors---podcast?CommentId=bf238122-100e-4ca6-a1c1-7cdd7133cf62Mon, 29 Sep 2025 23:42:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bf238122-100e-4ca6-a1c1-7cdd7133cf62ELIZABETH CROSSNOI have just published my first book, a historical romance/women's fiction, and I have no idea where to go from here. How does one effectively market one's book? Telling me the internet is a wonderful place doesn't get me anywhere. I need help!https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7469/author-platform-development-book-marketing-for-indie-authors-and-publishersThu, 17 Apr 2025 12:34:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bdfec841-d220-46af-9c39-c094ce998c83Beth Kallman WernerIn this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing (product, position, pricing, promotion) and covers these steps in developing a successful author platform: • Defining a target audience for your book • Selecting spokes in the personal brand wheel • Setting up relevant channels and a foundation of theme content • Establishing a budget and timeline for a manageable promotion routine • Garnering reviews and testimonials and networking with bloggers and reviewers • Other initiatives including obtaining awards and entering contests, securing appearances and PR media, blogging, social media, and more Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Handout-_2D00_Author-Platform_5F00_Werner.pdf www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers23.mp4 Abo ut the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7964/converting-readers-into-long-term-fansThu, 17 Apr 2025 12:28:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7d0e8d59-0f66-4c6b-8bea-6dee7f39d624Beth Kallman WernerIn this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session included an informative Q&A at the end, so stick around for the helpful book marketing answers! www.authorlearningcenter.com/.../ConvertingReadersintoLongtermFans.mp4 About the Presenter: Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/ .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7984/tips-for-building-awareness-for-a-published-book---it-s-never-too-lateThu, 17 Apr 2025 12:03:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:68474663-e26b-462a-a709-fd0a26c29f98Beth Kallman WernerBook marketing advisor and Author Connections President Beth Kallman Werner wants authors to know that it's never too late to create a marketing plan for your book. Even if it's already published and has been out in the marketplace for some time, there are still many things authors can do to create awareness for their book. Werner focuses on 3 key areas with her clients when building a marketing plan: book reviews, book awards and contests, and online advertising. If your book includes universal themes or topics and is well written, you can start building a fan base at any time. Start today! CLICK HERE to review Beth Kallman Werner's previously recorded webinars on book marketing for more information. www.authorlearningcenter.com/.../TipsforBuildingAwarenessforaPublishedBook.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8003/beth-kallman-werner-on-her-inspiration-for-starting-author-connectionsThu, 17 Apr 2025 12:03:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1938d05b-6b44-40a2-998f-8860f45ec757Beth Kallman WernerBook marketing advisor and Author Connections President Beth Kallman Werner was inspired by the story of famous book editor Max Perkins during her masters degree studies. She didn't initially pursue a career in publishing, but after spending many years in the corporate world, decided to bring her advertising, marketing, and communication skills to the world of literature. Her mission is to make sure the good stories and writers get the attention and readership that they deserve. www.authorlearningcenter.com/.../BethKallmanWerneronHerInspirationforStartingAuthorConnections2.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6216/the-poem-method-of-book-marketingTue, 08 Apr 2025 14:20:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b336b3ed-9df4-4499-b377-f820ea20e064Keith OgorekConfused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities: P ublicity O nline E vents M ulti-media The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book. Here are the handouts referenced in the session: www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4 About the Presenter: As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. He has authored three books and is working on a fourth, and has written a number of helpful white papers including the popular '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as GenreLA, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference. In addition, he is a regular webinar presenter for The Author Learning Center.fictionNonfictionRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-mediaMon, 24 Feb 2025 19:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6Lindsey GobelIn this webinar session, publicist and communications expert Lindsey Gobel teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the “Dos and Don’ts” of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews: • The differences between target audiences and how to pitch to their specific interests. • Angles to set an author and their book apart and tie into newsworthy trends. • Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages. • Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one. Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don’t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro! Here are the handouts referenced in the session: www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8425/from-unknown-to-unstoppable-3-essential-tools-to-build-your-author-audience-and-sell-more-booksWed, 19 Feb 2025 21:49:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:84f39dda-bf45-4999-9e28-e61ef02be028A.G. BilligAre you a beginner or aspiring author struggling to find readers for your books? Building an audience might seem overwhelming, but it’s the cornerstone of a successful author career. In this webinar, A.G. Billig—self-publishing expert, book coach, and bestselling author—will guide you step-by-step through the three essential tools you need to attract readers, grow your platform, and turn followers into fans. What You’ll Learn: • Why having an engaged audience is the key to consistent book sales and long-term success. • How to set up a professional author website with a lead magnet that converts visitors into loyal readers. • Strategies for choosing the best social media platform to connect authentically with your audience while simplifying your marketing efforts. • How to use email marketing to nurture relationships with your readers and drive consistent book sales. By the end of this webinar, you’ll have a clear, actionable plan to overcome overwhelm, grow your audience, and take your first steps toward becoming an unstoppable author. Here is the handout referenced in the session: www.authorlearningcenter.com/.../From-Unknown-to-Unstoppable_5F00_Handout_5F00_ALC.pdf www.authorlearningcenter.com/.../FromUnknowntoUnstoppable3EssentialToolstoBuildYourAuthorAudienceandSellMoreBooks.mp4 About the Presenter: A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.fictionNonfictionSubscriberRecorded Webinar