The Unique Aspects of Marketing Toward the YA and Middle Grade Audience - videohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/2302/the-unique-aspects-of-marketing-toward-the-ya-and-middle-grade-audience---videoen-USTelligent Community 10The Unique Aspects of Marketing Toward the YA and Middle Grade Audience - videohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/2302/the-unique-aspects-of-marketing-toward-the-ya-and-middle-grade-audience---videoFri, 10 Mar 2017 15:19:55 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d8e773f9-0e61-4824-a9c4-1ac2bf99447fP.J. Hooverhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/2302/the-unique-aspects-of-marketing-toward-the-ya-and-middle-grade-audience---video#commentsCurrent Revision posted to Building a Fan Base by P.J. Hoover on 3/10/2017 3:19:55 PM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Author P.J. Hoover discusses the unique strategies that go into marketing young adult books versus middle grade books. When it comes to marketing YA books vs. middle grade, you have to know your audience. Young adult books target children in middle school and teens. Middle grade books target children in the later grades of elementary school. Book marketing strategies in these two markets is very different. For middle grade book, the audience is largely dependent on librarians, parents, and teachers to suggest and supply books. For young adult books, the audience is more aware of outside media and word of mouth for book suggestions.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-35/TheUniqueAspectsofMarketingTowardtheYAandMiddleGradeAudience.mp4">www.authorlearningcenter.com/.../TheUniqueAspectsofMarketingTowardtheYAandMiddleGradeAudience.mp4</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Teen and Young Adult, video</div> The Unique Aspects of Marketing Toward the YA and Middle Grade Audience - Videohttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/2302/the-unique-aspects-of-marketing-toward-the-ya-and-middle-grade-audience---video/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d8e773f9-0e61-4824-a9c4-1ac2bf99447fP.J. Hooverhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/2302/the-unique-aspects-of-marketing-toward-the-ya-and-middle-grade-audience---video#commentsRevision 1 posted to Building a Fan Base by P.J. Hoover on 12/14/2016 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Author P.J. Hoover discusses the unique strategies that go into marketing young adult books versus middle grade books. When it comes to marketing YA books vs. middle grade, you have to know your audience. Young adult books target children in middle school and teens. Middle grade books target children in the later grades of elementary school. Book marketing strategies in these two markets is very different. For middle grade book, the audience is largely dependent on librarians, parents, and teachers to suggest and supply books. For young adult books, the audience is more aware of outside media and word of mouth for book suggestions.</div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-35/TheUniqueAspectsofMarketingTowardtheYAandMiddleGradeAudience.mp4">www.authorlearningcenter.com/.../TheUniqueAspectsofMarketingTowardtheYAandMiddleGradeAudience.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Teen and Young Adult, video</div>